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To succeed as a CEO, developing a sound marketing plan is pivotal

To succeed as a CEO, developing a sound marketing plan is pivotal

by on June 2, 2020

By Jonathan Wasserstrum, Founder / CEO, SquareFoot

I started my business, SquareFoot, a new kind of commercial real estate company, in 2011, during better economic times. Over nearly a decade, we went from a few friends with an idea and turned it into a 70-person organization.

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Why employee benefits are good for company culture

Why employee benefits are good for company culture

by on May 29, 2020

Nothing is worse for staff wellbeing than a toxic work environment.

If your organisation encourages hierarchy and rivalry within its culture, then your employees are going to feel undervalued and overwrought, leading to a higher turnover of staff.

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14 quick & easy SEO techniques small business owners should use / Michael Ryan

14 quick & easy SEO techniques small business owners should use / Michael Ryan

by on May 28, 2020

While the world and many businesses face unprecedented times right now, it’s given us time to step back from the fast-paced world we once lived in and review both our businesses and our lives including what we’re grateful for.

I have spoken to many business owners who needed to be quick to react to the situation to ensure they stay afloat. There are many ways as business owners we can adapt to maximise our results.

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Three ways to ensure your website is aiding your SEO campaign

Three ways to ensure your website is aiding your SEO campaign

by on May 25, 2020

When you’re selling online, you need your SEO strategy to be holistic in order to maximise the chances that your website and your products will be found by consumers.

Without a complete SEO strategy, you’ll lose this extra custom, as consumers will find different products hosted on different websites.

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How to learn to write a thesis sentence

How to learn to write a thesis sentence

by on May 1, 2020

Do you know how to generate a thesis statement?

Studies show that a good number of college students cannot write a good thesis in their essays.

However, it is vital to learn how to write a thesis statement since every academic paper cannot give useful information without an argument.

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Top tips to rewrite your resume

Top tips to rewrite your resume

by on April 30, 2020

Many individuals tire out from writing, editing, and rewriting their resumes.

They only wish that they could send them off to their respective job application companies and never hear about them again.

However, little do they know that some of their resumes do not reach the hiring managers at all. Most organizations utilize applicant tracking systems to scan resumes and determine the ideal candidate for the post by searching for keywords.

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How can essay examples improve your writing skills?

How can essay examples improve your writing skills?

by on April 30, 2020

Many believe writing is boring, time consuming and even useless.

To improve writing skills is, many argue, is to simply to embark on an endless and futile journey. This is all myth.

This article shows improved writing skills are not just important but critical for academic, professional and personal success.

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How to use effective marketing to get product reviews

How to use effective marketing to get product reviews

by on April 26, 2020

This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.

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Simple ways you can save your business money

Simple ways you can save your business money

by on April 25, 2020

Nurturing your business from day one requires dedication, determination, and the ability to think ahead.

You also need to be able to make some pretty difficult decisions whilst under tremendous financial pressure.

The first year of any business is one that is going to be fraught with difficult financial decisions and even if you’ve planned everything meticulously, there’s always room for improvement.

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5 unusual ways to improve the reputation of your brand

5 unusual ways to improve the reputation of your brand

by on April 24, 2020

Never before has the brand reputation mattered so much.

Of course, it was important in the past, but in the era of the internet and social media, how a company treats its customers can make or break its brands.

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