Mobile Marketing
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Your phone is listening and helping marketers to target you. What can you do about it?
Last year, there was a 5% increase in the installation [more…]
I may not believe you if you say that you have never been bothered by poor signals during a phone call.
The telecommunication companies try their best to send the strongest possible signals that are regularly amplified by cell towers distributed over the area.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.
Article written by Alex of Climbing Trees
We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.
First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.
Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.
Mobile World Congress begins in Barcelona this week and promises all the wonder and excitement of fin de siècle Comdex, the definitive PC industry expo that used to occur in Las Vegas. Which is another way of saying: Zzzzzzzzzzzzzzzzz.
I mean honestly, can you think of anything more boring than the smartphone business in 2018?