The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Finding & understanding available information to accelerate growthMany organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.
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Mobile Marketing
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.
Article written by Alex of Climbing Trees
We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.
First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.
Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.
Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.
It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.
With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]
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Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:
• Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
• Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
•Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
• 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
• Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
• By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.
Mobile World Congress begins in Barcelona this week and promises all the wonder and excitement of fin de siècle Comdex, the definitive PC industry expo that used to occur in Las Vegas. Which is another way of saying: Zzzzzzzzzzzzzzzzz.
I mean honestly, can you think of anything more boring than the smartphone business in 2018?
For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.
For all travel companies, 89% of last-minute booking traffic is now on mobile devices
The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change. Although increased mobile use gives more opportunity for retailers to connect with their consumers, it highlights the importance of connecting these touchpoints across all devices so convenience doesn’t come at the price of a great user experience. [more…]
It’s no secret that mobile phones have become ubiquitous today.
After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free to use).
The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a