Mobile Marketing
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Your phone is listening and helping marketers to target you. What can you do about it?
Last year, there was a 5% increase in the installation [more…]
I may not believe you if you say that you have never been bothered by poor signals during a phone call.
The telecommunication companies try their best to send the strongest possible signals that are regularly amplified by cell towers distributed over the area.
There are still people who are hesitant to go online with their business.
Well, it’s a New Year and all the more reason to aim for growth and improvement. The pros of having a website for your business has overpowered the cons (if there’s any).
Social media is one of the best tools for free advertising the world has ever seen.
With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.
Article written by Alex of Climbing Trees
We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.
First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.
Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.
Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.
It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.
With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]
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Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:
• Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
• Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
•Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
• 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
• Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
• By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.
Mobile World Congress begins in Barcelona this week and promises all the wonder and excitement of fin de siècle Comdex, the definitive PC industry expo that used to occur in Las Vegas. Which is another way of saying: Zzzzzzzzzzzzzzzzz.
I mean honestly, can you think of anything more boring than the smartphone business in 2018?
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
