Did you know the line between social media and search engines is getting fuzzier by the day? In just one year, from January 2022 to January 2023, the number of social media users around the world jumped from 4.62 …
Pay-per-click (PPC) advertising effectively drives traffic to your website and increases your online visibility. However, with so many businesses using PPC advertising, it’s important to understand what your competition is doing and how you can compete with them. That’s where …
More than half (51.7%) of UK agencies surveyed this autumn said they are struggling to recruit. And nearly 40% of respondents said they currently needed to fill 10-20% of their permanent staff. Bristol marketing agency Purplefish conducted the study in …
UK agency poll echoes global survey showing skills ‘crisis’ Read More »
Digital marketing is a powerful tool that can dramatically improve the reach of your brand and allow you to target a wider audience online. While it has the potential to be extremely effective, it’s important to get it …
Headless CMS (Content Management System) might seem a little confusing, especially if you have no clue what a content management system is in the first place. However, it isn’t that hard to understand or explain, and pretty soon you will …
Facebook is undoubtedly the largest and most popular social media platform we have today. Since its launch back in 2004, the app has been nothing short of a success garnering itself a total of 2.93 billion users out of the …
Digital marketing is one of the most critical aspects for emerging businesses. With more and more people turning to social media and web browsing, the right strategies can help you establish a strong brand image. However, it’s not as easy …
Reasons Why Your Digital Marketing Strategy Isn’t Working Read More »
There are three approaches you could take if your company wants to engage with influencer marketing: Organic – you search and build relationships yourself with online influencers. You can then carry out your influencer campaigns in-house, which is cost effective …
Marketing and call tracking are both powerful business tools, but when used in tandem – can provide unique insight to influence your marketing and sales strategy. The purpose of marketing is to educate and inform customers, ultimately driving traffic to …
How call tracking and analytics can improve overall marketing performance Read More »
What has been the best content you have created so far? We can agree that some written materials work better than others in terms of traffic or conversions. But, what many businesses ignore is that the best content doesn’t come …
The effects of User Generated Content on the SEO Read More »
