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Boost Your Organic Search Rankings With These SEO Hacks

by on November 18, 2021

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Boost Your Organic Search Rankings With These SEO Hacks

A quick web search will offer up a lot of SEO advice. Maybe you [more…]

Digital Marketing vs Traditional Marketing

by on October 12, 2021

What is Digital Marketing?

Digital marketing is the act of marketing that utilises the internet and online-based technology, such as phones, computers and other digital [more…]

The importance of digital marketing for the higher education

The importance of digital marketing for the higher education

by on June 25, 2020

Nowadays, when looking for an educational institution to apply to, future students resort to the Internet.

So, it is necessary to use opportunities to advertise educational services digitally.

And it doesn't matter if you want to attract new traffic to the website of the educational institution, or you want to advertise educational services - the approaches and principles are almost identical.

[more…]

How to attract customers to your new online business

How to attract customers to your new online business

by on June 19, 2020

In recent years, online business has become more popular than ever before.

People are finding different ways to grow their business by promoting online and reaching new customers.

[more…]

Shopify: Ultimate guide for new online stores

Shopify: Ultimate guide for new online stores

by on June 17, 2020

Shopify is by far one of the most well-known and popular eCommerce platforms available.

Over a million sellers use Shopify and that number is only growing. If you are a new online store and have just launched a Shopify account, be sure to check out this hand list to optimise your store for 2020.

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Experts guide to increasing your B2B lead generation

Experts guide to increasing your B2B lead generation

by on June 15, 2020

If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.

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Online clothing sales : Menswear down a staggering -42.9%

Online clothing sales : Menswear down a staggering -42.9%

by on April 15, 2020

First Month Under Lockdown Sends Online Clothing Sales Spiralling---Menswear was down a staggering -42.9%

  • Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March

  • Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM)

  • Despite a disappointing start to the year, March’s results still fell far below the 12-, 6- and 3-month rolling averages (+4.5%, +6.7% and -2.1% respectively)

  • Last month saw multichannel retailers outperform online only for the first time since April 2019 – recording a dip of just -4.0% vs. -5.5% YoY

[more…]

Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

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How to create an effective social media strategy

How to create an effective social media strategy

by on March 25, 2020

Social media is one of the best tools for free advertising the world has ever seen.

With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.

[more…]