Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe brand.
A Cultural Moment Reignited by the New Oasis Advert
The ad aired during prime time on Channel 4 on June 19 and immediately became a trending topic online. It features both Noel and Liam Gallagher, together on-screen for the first time in years. As Oasis’ 1994 anthem Live Forever plays in the background, viewers are taken on a fast-cut journey from the streets of Manchester to the chaos of stadium stages.
This isn’t just a marketing stunt. It’s a powerful symbol of reconciliation, nostalgia, and brand loyalty that taps into the legacy of one of Britain’s most influential bands.
Adidas Originals x Oasis: Why It Makes Sense
Oasis weren’t just a band; they were a cultural force. And part of that image came from what they wore. From the earliest days of Definitely Maybe to the peak of Be Here Now, Liam’s casual Adidas tracksuits and Noel’s understated terrace wear made them walking style icons.
Adidas Originals has long been embedded in UK music culture—from terrace fashion to grime and Britpop. The Oasis partnership is less about trend and more about authenticity.
“Original Forever is more than a campaign,” says Adidas. “It’s a nod to a moment, a movement, and a time that defined it all.”
By reconnecting with Oasis, Adidas roots its message in music history, working-class fashion, and British identity—territory the brand has been part of since the early ’90s.
What the New Oasis Advert Shows (and What It Hints At)
The video includes:
- Archival footage from Knebworth, Heaton Park, and early gigs
- Shots of Liam in Firebird tracksuits and bucket hats
- New clips filmed in London’s Mildmay Club
- A final scene where Noel and Liam appear together, shoulder to shoulder
For longtime fans, this is more than clever editing. It’s a visual reunion—and one that happens just as buzz around an Oasis reunion tour heats up.
Live 25 Collection: Merch Drop Info & Where to Get It
Coinciding with the advert is the Live 25 capsule collection, a fashion drop curated by Adidas Originals and Oasis. It blends classic 1990s silhouettes with modern detail, in a nod to the band’s 25-year legacy.
Key items in the collection:
- Adidas Firebird tracksuits (as worn by Liam in the ad)
- Raglan-sleeve jerseys
- Coach jackets
- Retro bucket hats
The gear goes on sale June 20 across:
- Adidas.co.uk
- Oasisnet.com
- Official Adidas stores
- Oasis Live 25 tour dates
Pop-Up Stores Across the UK: What You Need to Know
Fans who want early access to the collection can visit pop-up stores launching across the UK. The first opens June 20 in Manchester, with other stops in:
- Cardiff
- London
- Edinburgh
- Dublin
- Birmingham
Tickets are required for entry, and demand is expected to be high.
Are Liam and Noel Really Back?
The ad comes after months of reunion rumours. In April, the Gallagher brothers were spotted filming together in North London, prompting speculation about a secret show. While Liam later clarified no live music was played, Noel confirmed they had met and were getting along.
“He’s great. He was on tip-top form,” Noel told TalkSport. “None of us can wait.”
Whether this means a full-scale Oasis tour or just a marketing campaign remains to be seen. But the advert has clearly reignited fan excitement and added credibility to the idea that something big is coming.
Why This Ad Campaign Works So Well
This isn’t just a nostalgic trip. It’s a brand alignment masterclass:
- Adidas brings cultural weight and timeless design
- Oasis delivers raw emotional pull and generational loyalty
- Together, they tap into shared identity, working-class style, and music history
Final Word: More Than an Ad, It’s a Signal
The new Oasis advert is more than a marketing move—it’s a signal of cultural relevance, a nod to British roots, and possibly, a preview of what’s next. For now, fans can revisit the swagger, the sound, and the style that made Oasis global icons—and pick up a piece of it with the new Adidas collection.