London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the […]
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the
MRM Meteorite leads DMA Awards nominations MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
Are you playing hide and seek with prospective customers? Or perhaps you’re hoping they are telepathic?
When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?
For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea
Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online
The Post Office is harnessing one-time social media trailblazer – Klout – to help it work out who it should be prioritising online and who could be useful in future marketing campaigns. Question from the Editor of theMarketingblog to the Post
More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing
More than a fifth of UK retail sales took place online in May for the fifth month in a row https://t.co/8XZ6z72KXU — Will Corry (@slievemore) June 7, 2016
Inbound Marketing ROI [Calculator] How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out … [no email required] Graphics by Shutterstock
“Learn with Google Day” Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass