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Performics deepens Acxiom partnership in UK with LiveRamp integration

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the […]

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Movers and Groovers : IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the

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DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

MRM Meteorite leads DMA Awards nominations MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

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B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

Inbound Marketing : Download the guide HERE >>>>>

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present? Read More »

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

The Post Office is harnessing one-time social media trailblazer – Klout – to help it work out who it should be prioritising online and who could be useful in future marketing campaigns. Question from the Editor of theMarketingblog to the Post

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More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing

More than a fifth of UK retail sales took place online in May for the fifth month in a row https://t.co/8XZ6z72KXU — Will Corry (@slievemore) June 7, 2016

More than a fifth of UK retail sales took place online in May for the fifth month in a row …via Internet Retailing Read More »

How many inbound leads are needed to reach your financial targets & provide real ROI?

Inbound Marketing ROI [Calculator] How many Inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out … [no email required] Graphics by Shutterstock

How many inbound leads are needed to reach your financial targets & provide real ROI? Read More »

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

“Learn with Google Day” Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass

Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount Read More »