TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Apps & Software

“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before

Adobe makes voice more personal No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly

“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before Read More »

LiveRamp now available to publishers

Provides Publishers access to People-Based Marketing Budgets Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers. This solution allows publishers

LiveRamp now available to publishers Read More »

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology. There will be a dramatic decrease in Order Takers; these will be replaced with self-service

How is technology changing the sales team? … by Gemma Baker, Click4Assistance Read More »

5 ways technical brands can be exciting

Marketing technical products can be challenging. Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention. Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways

5 ways technical brands can be exciting Read More »

New tech gifts for 2017 : Drones, Smart appliances, Fitness trackers and smartwatches, Wireless headphones and Smart vehicle apps

Affordable Technology Gifts for 2017 And Beyond Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology

New tech gifts for 2017 : Drones, Smart appliances, Fitness trackers and smartwatches, Wireless headphones and Smart vehicle apps Read More »