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Shaken & Stirred - Influential Brand Profiling and Positioning

Retail

The omnichannel experience is a cornerstone of digital marketing strategies: this is the technology supporting it

For any brand to grow bigger and gain higher traffic, building an Omnichannel presence is important. That’s because for attaining widespread recognition, your organization needs to gain a presence of that stature. This presence should be able to reflect and …

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Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers – More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment …

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Shopify: Ultimate guide for new online stores

Shopify is by far one of the most well-known and popular eCommerce platforms available. Over a million sellers use Shopify and that number is only growing. If you are a new online store and have just launched a Shopify account, …

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Online clothing sales : Menswear down a staggering -42.9%

First Month Under Lockdown Sends Online Clothing Sales Spiralling—Menswear was down a staggering -42.9% Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM) Despite a …

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