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Is the brand to consumer relationship ripe for reinvention?

What’s wrong with existing loyalty programmes, and the way forward

Every business-to-consumer brand is looking for one thing: it wants to build a relationship with its customers. Martech tools have made it possible for brands to communicate with consumers in a variety of ways: in stores, online, in their inboxes, or even on their mobile [more…]

Launching a purpose led marketing campaign targeted at Gen Z

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Marketing to Generation Z: Countless research has shown that Gen Z is the change-making generation. It is no secret then that they value, and are drawn to brands that have a wider purpose - whether that is sustainability led objectives, CSR work or those that shout about how they support their own employees.

But [more…]

HOLIDAY SEASON READINESS: REASONS WHY ONLINE REVIEWS ARE A MUST ON YOUR ECOMMERCE

HOLIDAY SEASON READINESS: REASONS WHY ONLINE REVIEWS ARE A MUST ON YOUR ECOMMERCE

Trust comes before sales

Trust is a requisite for purchase, especially when shoppers, nowadays, have countless options available at the click of a mouse.

The most important holiday season for the majority of industries is about to get started worldwide. Many festivities, local and global, are about the same time of the year- between October [more…]

A B2B Marketer’s Guide to Leveraging Meme Marketing

B2B Meme Marketing: Millennials make up for 23% of the world’s population and Gen Z makes up for 32%. Collectively, Millenials and Gen Z make up for more than half of the world’s population. According to NYPost, Gen Z became the largest population in 2019. Conclusively, we can say that they will be the future [more…]

What Is The Song In The 2021 Nissan Kicks Commercial?

What Is The Song In The 2021 Nissan Kicks Commercial? : Selling a new or used car is just as much about selling a great lifestyle and an online personality as it is about selling car features. Still, in some cases, a car organisation manages to do both in a thirty-second television advert. For example, [more…]

Why women are obsessed with makeup

Why women are obsessed with makeup

Makeup has become a staple of western culture for women.

Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.

This leads to many people asking why makeup is so important to them.

[more…]

Victory in Europe – a celebration of peace   …  Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.
[more…]

Is the brand to consumer relationship ripe for reinvention?

October 15, 2021

What’s wrong with existing loyalty programmes, and the way forward

Every business-to-consumer brand is looking for one thing: it wants to build a relationship with its customers. Martech tools have made it possible for brands to communicate with consumers in [more…]

Launching a purpose led marketing campaign targeted at Gen Z

October 11, 2021

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Marketing to Generation Z: Countless research has shown that Gen Z is the change-making generation. It is no secret then that they value, and are drawn to brands that have a wider purpose - whether that is sustainability led [more…]

HOLIDAY SEASON READINESS: REASONS WHY ONLINE REVIEWS ARE A MUST ON YOUR ECOMMERCE

HOLIDAY SEASON READINESS: REASONS WHY ONLINE REVIEWS ARE A MUST ON YOUR ECOMMERCE

October 7, 2021

Trust comes before sales

Trust is a requisite for purchase, especially when shoppers, nowadays, have countless options available at the click of a mouse.

The most important holiday season for the majority of industries is about to get started worldwide. [more…]

A B2B Marketer’s Guide to Leveraging Meme Marketing

October 1, 2021

B2B Meme Marketing: Millennials make up for 23% of the world’s population and Gen Z makes up for 32%. Collectively, Millenials and Gen Z make up for more than half of the world’s population. According to NYPost, Gen Z became [more…]

What Is The Song In The 2021 Nissan Kicks Commercial?

September 30, 2021

What Is The Song In The 2021 Nissan Kicks Commercial? : Selling a new or used car is just as much about selling a great lifestyle and an online personality as it is about selling car features. Still, in some [more…]

To London and back (virtually) – CI Group race to raise money for charity

To London and back (virtually) – CI Group race to raise money for charity

A team of event organisers, digital marketing specialists and creatives from the CI Group have turned their lockdown exercise regimes into a charity fundraising event by together walking, running or cycling the equivalent 150 miles from Oxfordshire to London and back.

[more…]

Victory in Europe – a celebration of peace   …  Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.
We are now in Week 7 and it looks as though things may be lifted [more…]