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Lead Story

DMA calls for banks to rethink approach to Coronavirus Business Interruption Loans

The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive.

The UK Government’s Coronavirus Business Interruption Loan (CBIL) Scheme was welcomed by many businesses around the UK when it was announced.

The loan scheme is intended to help small- to medium-sized businesses to secure their cash flow during these challenging times, with loans of up to £5 million with 80% guaranteed by the government.

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Topical Laughter Spot : “The one about the supermarket”

Topical Laughter Spot : "The one about the supermarket"

Something different : You should consider sponsoring these ‘Laughter Spots’ for three months.  Great readership leading to 'solid' new business gains. 

Call me on 01784 434 412 and let’s conjure up a plan .. will@themarketingblog.co.uk

[more…]

Thinking ahead and keeping your start-up moving in the right direction

Whether you're thinking of becoming a sole trader, a limited company or an LLP, when you make up your mind to be your own boss, there's a lot of things to consider.

However, as the saying goes 'if you fail to plan, you are planning to fail!'

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First five tools to help you through the coronavirus pandemic [all free]

  • Zoom: Free videoconferencing tools for K-through-12 schools.

  • Slack: Free upgrades to paid plans for teams working on coronavirus pandemic research, response or mitigation. Interested teams can email a special address to get this set up, and a consultation on how best to get started with remote collaboration.

  • ........................................................................

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Everything you need to know about SEO for your website

I’ve done a fair bit of research into this topic and I know just how tricky it can be when you’re running your own website.

There are just so many things that you need to take care of; you need to pay for a space on the internet, you have to come up with your own content that’s publishable and you might even need to hire staff to help you run the site.

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Women for Women

Interesting ideas generated by Jean’s International Women’s Day challenge

Interesting ideas generated by Jean’s International Women’s Day challenge

Jean Wolfe writes .... It is a month for thinking about women!  Mothers Day in two weeks time and International Women's Day on Sunday.

On our Attract Readers site my partner-in-crime Ute Wieczorek-King and I have challenged women to write a thoughtful article which is a bit longer.

Longer blog posts are getting more Google love these days so we felt it created an opportunity.  Plus the idea was to come up with a new angle or a new idea

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How transcription can improve your video SEO

How transcription can improve your video SEO

Digital video content holds a lot of potential for optimised content if you have it transcribed.

83% of marketers reportedly believe that video content is growing in importance.

This astonishingly large chunk of the industry can already see the benefits that video sharing has for brands.

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Want your success story loaded here? Call Will Corry - 01784 434 412

Topical Laughter Spot : “The one about the supermarket”

Topical Laughter Spot : “The one about the supermarket”

March 27, 2020

Topical Laughter Spot : "The one about the supermarket"

Something different : You should consider sponsoring these ‘Laughter Spots’ for three months.  Great readership leading to 'solid' new business gains. 

Call me on 01784 434 412 and let’s conjure up a plan .. will@themarketingblog.co.uk

[more…]

First five tools to help you through the coronavirus pandemic [all free]

First five tools to help you through the coronavirus pandemic [all free]

March 26, 2020

  • Zoom: Free videoconferencing tools for K-through-12 schools.

  • Slack: Free upgrades to paid plans for teams working on coronavirus pandemic research, response or mitigation. Interested teams can email a special address to get this set up, and a consultation on how best to get started with remote collaboration.

  • ........................................................................

[more…]

How to create an effective social media strategy

How to create an effective social media strategy

March 25, 2020

Social media is one of the best tools for free advertising the world has ever seen.

With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.

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Simple ways to write more convincing business plans

Simple ways to write more convincing business plans

March 19, 2020

At some stage, most companies have to seek out finance. If you do not use crowdfunding, you will usually have to produce a business plan to convince potential lenders that you are a good risk.

To stand any chance of securing the cash, that document has to be compelling. Below is a summary of some of the ways you can make sure that is the case.

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New White Paper : Personalizing your messages and content will improve your ABM results

New White Paper : Personalizing your messages and content will improve your ABM results

March 18, 2020

Available now : A new white paper that has everything you need to know about Account-Based Marketing (ABM).It will explain how personalizing your messages and content will improve your ABM results.

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Event News

Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

 

Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.

The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.

From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.

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How virtual reality 2.0 in the hospitality and events industry bring exciting new benefits for venues and planners

How virtual reality 2.0 in the hospitality and events industry bring exciting new benefits for venues and planners

By Louisa Watson, Director of Marketing for Wyboston Lakes Resort

Virtual reality (VR) in the hospitality and events sector is now on version 2.0 – and it’s an exciting experience and opportunity for venues and event planners.

It’s now around five years since the first VR headsets and applications created enormous excitement worldwide and inspired so many pages of editorial talking about how VR was going to create a wave of major changes in the way we work.

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