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These four surprising stats will make you rethink how you test your ad creative

As new privacy regulations make effective audience targeting harder and harder, marketers and advertisers are realizing the increased importance of their ad creative in generating leads and sales. In turn, testing ad creative is now a crucial business process and traditional [more…]

The price of digital asset mismanagement

The price of digital asset mismanagement

The proliferation of digital images means businesses need systems in place to ensure they stay on the right side of copyright and data protection law.

The increasing availability and use of digital images by businesses makes it harder to manage those images, and to ensure compliance with digital intellectual property (IP) rights and data protection [more…]

5 Ways Digital Marketing can Boost your E-Commerce Sales

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Many individuals are switching to digital platforms for shopping, especially amidst the pandemic and lockdowns. The U.S. retail E-commerce sales are expected to soar over $908.73 billion in 2021, while 32.6% of U.S. E-commerce sales grew in the first three quarters of 2020. 

The competition is fierce. Driving growth for your E-commerce business needs [more…]

Is the brand to consumer relationship ripe for reinvention?

What’s wrong with existing loyalty programmes, and the way forward

Every business-to-consumer brand is looking for one thing: it wants to build a relationship with its customers. Martech tools have made it possible for brands to communicate with consumers in a variety of ways: in stores, online, in their inboxes, or even on their mobile [more…]

Launching a purpose led marketing campaign targeted at Gen Z

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Marketing to Generation Z: Countless research has shown that Gen Z is the change-making generation. It is no secret then that they value, and are drawn to brands that have a wider purpose - whether that is sustainability led objectives, CSR work or those that shout about how they support their own employees.

But [more…]

Why women are obsessed with makeup

Why women are obsessed with makeup

Makeup has become a staple of western culture for women.

Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.

This leads to many people asking why makeup is so important to them.

[more…]

Victory in Europe – a celebration of peace   …  Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.
[more…]

5 Ways Digital Marketing can Boost your E-Commerce Sales

October 27, 2021

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Many individuals are switching to digital platforms for shopping, especially amidst the pandemic and lockdowns. The U.S. retail E-commerce sales are expected to soar over $908.73 billion in 2021, while 32.6% of U.S. E-commerce sales grew in the first [more…]

Is the brand to consumer relationship ripe for reinvention?

October 15, 2021

What’s wrong with existing loyalty programmes, and the way forward

Every business-to-consumer brand is looking for one thing: it wants to build a relationship with its customers. Martech tools have made it possible for brands to communicate with consumers in [more…]

Launching a purpose led marketing campaign targeted at Gen Z

October 11, 2021

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Marketing to Generation Z: Countless research has shown that Gen Z is the change-making generation. It is no secret then that they value, and are drawn to brands that have a wider purpose - whether that is sustainability led [more…]

A B2B Marketer’s Guide to Leveraging Meme Marketing

October 1, 2021

B2B Meme Marketing: Millennials make up for 23% of the world’s population and Gen Z makes up for 32%. Collectively, Millenials and Gen Z make up for more than half of the world’s population. According to NYPost, Gen Z became [more…]

What Is The Song In The 2021 Nissan Kicks Commercial?

September 30, 2021

What Is The Song In The 2021 Nissan Kicks Commercial? : Selling a new or used car is just as much about selling a great lifestyle and an online personality as it is about selling car features. Still, in some [more…]

To London and back (virtually) – CI Group race to raise money for charity

To London and back (virtually) – CI Group race to raise money for charity

A team of event organisers, digital marketing specialists and creatives from the CI Group have turned their lockdown exercise regimes into a charity fundraising event by together walking, running or cycling the equivalent 150 miles from Oxfordshire to London and back.

[more…]

Victory in Europe – a celebration of peace   …  Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.
We are now in Week 7 and it looks as though things may be lifted [more…]