TheMarketingblog

Digital Marketing

Best advertising story

Optimizely Unveils Game-Changing Personalisation Platform at Opticon London

Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch ...
Best advertising story

Half of UK consumers say the digital content they receive from retailers is irrelevant

Online retailers must reassess how they target shoppers, as half (50%) of UK consumers say the digital content they receive ...
Best advertising story

Marketers’ Obsession with Youth Risks Alienating Consumers, New Research Reveals

In a bid to capture the attention of Gen Z, brands are increasingly adopting youthful and trendy tones in their ...

Tech

Business

How to Become an IT Project Manager

Becoming an IT project manager allows you to combine your technical expertise with your leadership skills. Tasks such as completing ...
Lead Article

The Power of Text Message Marketing: Revolutionizing Customer Engagement

In today’s digital age, businesses are constantly seeking innovative ways to engage with their customers and stay ahead of the ...
Tech

The Complete Guide to Safeguarding Your Computer

In the rapidly evolving digital age, safeguarding our datafrom potential threats is of utmost importance. From identity theft to malware ...

Email Marketing

Online Marketing

Digital Marketing Strategy Tips
Digital Marketing Strategy Tips

    Digital marketing is a powerful tool that can dramatically improve the reach of your brand and allow you to target a wider audience online. While it …

How Does Headless CMS Work?
Headless CMS (Content Management System) might seem a little confusing, ...
Common issues people have with Facebook
Facebook is undoubtedly the largest and most popular social media ...

Social Media

Apps

New : Food.Social is a small hub with big ambitions, launching in London first
Ground-breaking new platform Food.Social, set to revolutionise the dining experience, has teamed ...

Events & Awards

Advertising

The Benefits of Sound Equipment Hire for Event Hosts

Hosting an event can be a fantastic way to bring people together, showcase a project, or simply celebrate life. However, putting on a successful event ...
Events & Awards

Events : “How live audiences improve performance” … Eddie Jones today

England Rugby Head Coach Eddie Jones to share thoughts on how live audiences improve performance and how to coach in isolation at the CI Group’s ...
Events

To London and back (virtually) – CI Group race to raise money for charity

A team of event organisers, digital marketing specialists and creatives from the CI Group have turned their lockdown exercise regimes into a charity fundraising event ...