Shaken & Stirred - Influential Brand Profiling and Positioning

How to find the best social media contest and sweepstakes ideas

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.

Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.

It’s always best to deal with specialists when it comes to different platforms like Twitter, Facebook, Instagram, and so on, but the one thing that most specialists would agree on is the fact that you need contests and sweepstakes ideas to expand your reach and increase the engagement.

This is how you can do that.

Look to social media

What better way to learn about the best social media contest and sweepstakes ideas out there than to look at some? The great thing about this information is the fact that it is public knowledge. If you want to learn what brands are doing to promote their businesses, you can just log onto their Facebook or Instagram pages and see for yourself.

If you want to learn, you might as well do it from the best. You’ll find that many brands have regular contests and sweepstakes, and they’ll definitely be more than enough to get your creative juices flowing and fill your mind with ideas.

Professional help

Sometimes it takes a professional to figure things out. Yes, you’ll find dozens of brands trying different things out and doing all sorts of contests to attract new followers.

But who’s to say these things will work for your own business? This is why sometimes you need to get professional help to find social media contest ideas that work for you.

There are people whose entire jobs are to come up with this sort of thing and to create tailored contests and sweepstakes for your brand. Unfortunately, social media isn’t the type of thing you can come with a “one size fits all” mindset. You need personalized content and ideas unique to your business and identity. That’s how you gain new followers and clientele.


Ever heard the saying ‘the customer is always right’? Well, while that may not apply to a restaurant or bar, it definitely applies to other business endeavors.

If you want to learn the best social media contest idea that you can actually implement, why not ask your social media followers and the people who are already acquainted with your brand? A simple poll can give people different choices to choose from, and you can then do what pleases the crowds. You can definitely be sure those people whose votes were taken into consideration are going to bring their friends into the fold.

Regardless of what contest or sweepstakes, you’re going to do, the key to making things work on social media are through evolving and experimenting. You need to try out different ideas and approaches, and you should keep doing that until you figure it out. But that doesn’t mean you should repeat your mistakes.

Learn from the faults of the past and evolve, so you could finally offer your target demographic what they want.