TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Scotland

Why you should outsource heavy equipment training to a professional training company

Companies have started outsourcing their training function for economic and practical reasons. From reduced costs to liability containment and a decrease in managerial load, there are a variety of reasons for this growing trend. This article will analyze the reasons

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Scotland must lead the data revolution through ethics and inclusivity .. DMA

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign. The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs,

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Tennent’s are aiming to make this new centre “the UK’s biggest beer attraction”

Tennent’s Lager to open the UK’s biggest beer attraction on site of a “madman’s dream” “Alcohol Tourism” : The Tennent’s Story experience at Wellpark Brewery will tell the story of the brand’s 130-year history. Brewery bosses are aiming to make

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Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

MadeBrave uses giant ‘toy’ to drive change in customer perception Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used

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5 Property management marketing trends companies should try in 2018

At www.factotum.co.uk/We like to keep our finger on the pulse of what is going on in the property management sector. This is an ever shifting business where management and marketing strategies can seem to change from year to year. Property

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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for. The growth in players usage of Instagram

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