The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Finding & understanding available information to accelerate growthMany organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.
You can download the full article <here
Scotland
Companies have started outsourcing their training function for economic and practical reasons. From reduced costs to liability containment and a decrease in managerial load, there are a variety of reasons for this growing trend.
This article will analyze the reasons in helping to formulate an opinion on whether this outsourcing is in fact a wise move.
Few activities can be as mundane and time-consuming as finding a venue for your next corporate event, private gathering or conference.
A lot more goes into it than just finding a venue. Certain places require licenses and permits from the City Council before they can be leased out.
The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.
The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.
The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.
Tennent’s Lager to open the UK’s biggest beer attraction
on site of a “madman’s dream”
"Alcohol Tourism" : The Tennent's Story experience at Wellpark Brewery [more…]
MadeBrave uses giant ‘toy’ to drive change in customer perception
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.
MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.
At www.factotum.co.uk/We like to keep our finger on the pulse of what is going on in the property management sector. This is an ever shifting business where management and marketing strategies can seem to change from year to year.
Property management goals hardly ever change, but the way your present and market your business and the techniques you use can shift quite frequently. The main aim is to attract the attention of customers looking to buy a property and encouraging them to buy from you.
Without getting the attention of your customers, you may as well give up. This is why to keep your business going you need to keep your marketing fresh and appeal to investors, buyers and potential tenants alike.
www.factotum.co.uk/
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
Roads across Scotland are set to become the slowest in Europe under a £5 million plan to impose lower speed limits in areas where 30mph currently applies.
A draft law setting 20mph as the nation’s ‘default speed limit’ in every village, town and city is to be launched in the Scottish Parliament within weeks.
With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a