Scotland
Rangers FC reveals new crest and visual identity for “digital era”.
A refreshed READY crest and new brand identity as club sets sights on global expansion.
Companies have started outsourcing their training function for economic and practical reasons. From reduced costs to liability containment and a decrease in managerial load, there are a variety of reasons for this growing trend.
This article will analyze the reasons in helping to formulate an opinion on whether this outsourcing is in fact a wise move.
Few activities can be as mundane and time-consuming as finding a venue for your next corporate event, private gathering or conference.
A lot more goes into it than just finding a venue. Certain places require licenses and permits from the City Council before they can be leased out.
The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.
The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.
The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.
Tennent’s Lager to open the UK’s biggest beer attraction
on site of a “madman’s dream”
"Alcohol Tourism" : The Tennent's Story experience at Wellpark Brewery [more…]
MadeBrave uses giant ‘toy’ to drive change in customer perception
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.
MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.
At www.factotum.co.uk/We like to keep our finger on the pulse of what is going on in the property management sector. This is an ever shifting business where management and marketing strategies can seem to change from year to year.
Property management goals hardly ever change, but the way your present and market your business and the techniques you use can shift quite frequently. The main aim is to attract the attention of customers looking to buy a property and encouraging them to buy from you.
Without getting the attention of your customers, you may as well give up. This is why to keep your business going you need to keep your marketing fresh and appeal to investors, buyers and potential tenants alike.
www.factotum.co.uk/
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
Roads across Scotland are set to become the slowest in Europe under a £5 million plan to impose lower speed limits in areas where 30mph currently applies.
A draft law setting 20mph as the nation’s ‘default speed limit’ in every village, town and city is to be launched in the Scottish Parliament within weeks.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.