Scotland
With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.
Three new members of staff have joined PR and digital agency, Holyrood PR @holyroodpr as the firm celebrates a number of new client wins.
The Edinburgh-based agency has welcomed Katie Hogg as an Account Executive, who joins after two years with luxury lifestyle magazine, Scottish Field, where she worked across a range of areas, including property, whisky and events.
The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 
Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.
Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses
Jock & Jimmy were walking along a street in London.
Jock looked in one of the shop windows and saw a sign that caught his eye. The sign read, "Suits £5.00 each, Shirts £2.00 each, trousers £2.50 per pair".
A Scot was drinking in a bar in London when he gets a call on his cell phone. He orders drinks for everybody in the bar as he announces, his wife has just produced a typical Scottish baby boy, weighing 25 pounds
ScottishPower has threatened me with debt collectors https://t.co/KTY3gNXrdC Please Retweet pic.twitter.com/bs9Wwf66Ky
— Will Corry (@slievemore) November 6, 2016
Kentucky Fried Chicken (KFC) has chosen agency Inspired Thinking Group to host its Annual Regional Managers Conference in early 2017, at the Scottish Exhibition and Conference Centre (SECC).
More than 1000 managers from all 850 of KFC’s UK restaurants will gather at the Glasgow-based venue. Meanwhile, the SECC has also announced it will also host the Arbonne Advantage Conference in autumn 2017, where around 2,500 delegates will gather over two days. [more…]
Scotland is a bigger economic basket case than Greece: Country would have to double basic rate of income tax to tackle its public spending deficit
- A report by the Taxpayers' Alliance says Scotland would need to plug its deficit through massive cuts or a tax hike to meet EU criteria
- It ran up a fiscal deficit of £14.8billion in 2015-16
- The group said Scotland is 'living well beyond its means'
- Scottish First Minister Nicola Sturgeon will open the SNP's conference in Glasgow today
Sensewhere, a leading provider of indoor positioning solutions, has been awarded £1.4m by Scottish Enterprise to create jobs and further develop its disruptive location software.
sensewhere is pioneering the creation of software that offers universal location and navigation data in dense urban areas including shopping centres and airports, where GPS and other global navigation satellite systems are blocked.
The grant will open up seven new highly skilled jobs at the company’s headquarters in Edinburgh and create job security for those already employed.
Via FoodAndDrinkEurope.com News Headlines
EU rejects more than 90% of all health claims: Study
The EU has authorised only a small fraction of the health claims submitted to it, with a number of categories seeing no authorised claims at all, according to a new analysis of the bloc’s uber-strict health claim process... Read [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.