James
Digital technologies have for nearly two decades fundamentally altered the nature and function of media, reinventing age-old practices of communication, challenging traditional media and its privileged role as gatekeepers of news and entertainment.
Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models - there will be different ways for people to come together in the future.
Regular readers of theMarketingblog will be familiar with the regular praise we heap on the hospitality and catering industry news media owner H&C News. As media owners ourselves, we admire the way they seem to read into what their market needs rather than just report on it. [more…]
H&C EXPO launch attracts guests from all over the UK
The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’
Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented.
The International Convention Centre Wales at the Celtic Manor Resort has confirmed the first ever event to take place at the new venue, two years ahead of its opening in 2019. Celtic Manor will play host to the Hospitality & Catering EXPO in July 2018 and 2019, the latter marking the inauguration of ICC Wales.
H&C EXPO will be a new two-day conference and exhibition bringing industry professionals and suppliers together from all over the UK. The show will provide exhibitions stands, masterclasses, product demonstrations and roundtables as well as an innovative hosted buyer programme. [more…]
Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand.
Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section, titled ‘5 minutes with…’ will be a light-hearted yet informative insight into the people driving the industry forward.
Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.
In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]
Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground. The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before featuring on TV from 23rd December.
The integrated campaign, which includes cinema, digital and VoD activity, as well as social, PR and at each of its five UK villages, is timed around the travel industry’s peak booking season as families start to plan their family breaks, and will run until March 2017. [more…]
![[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2016/12/Untitled-design-118-205x137.jpg "[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign")
Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.
The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.
Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.
The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]
Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is sharing their own personal experiences (87%) and helping people (61%).
Buzzoole, which works to harness the power of long-tail influencers, surveyed its own network of influencers for the research. Of the 60 UK based respondents, a large majority (92%) have volunteered time to work for a charity, with almost a third (28%) doing so every month.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
