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Shaken & Stirred - Influential Brand Profiling and Positioning

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Convene Magazine report on the exhibition industry’s need for different events

Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models – there will be different ways for people to come together in the future. Regular readers of theMarketingblog will be familiar with the regular

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Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand. Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section,

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Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down

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Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before

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[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes. The public were invited to nominate their loved ones and the three winning entries were treated to £100

[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign Read More »