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5 social media resolutions you should be making for 2017

by on December 21, 2016

Silence on social media is no longer an option. Every year, finding a business that isn’t on social media becomes less and less likely, probably because so many of us have accounts for personal use, too. Social media is fun after all – it’s a great way to network online and create noise about your business.

But keeping up a presence on social media can drop down the list of priorities for many businesses, especially if it begins to feel like a chore. Keren Lerner, Founder and Managing Director, Top Left Design shares five social media resolutions that small business owners should be making to ensure they make time for perfecting their social media strategy. [more…]

Blis & Moat combine to shed light on mobile viewability

by on December 20, 2016

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

[more…]

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

by on December 20, 2016

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]

Movers and Groovers : NewVoiceMedia announces appointment of Chief Technology Officer

Movers and Groovers : NewVoiceMedia announces appointment of Chief Technology Officer

by on December 20, 2016

Latest :  NewVoiceMedia a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has strengthened its executive team with the appointment of Artur Michalczyk as Chief Technology Officer.

Reporting to NewVoiceMedia CEO Jonathan Gale, Artur will have global responsibility for the company's technology strategy, development and operations. He brings over 20 years’ industry experience to the business, joining from Syniverse where he most recently served as Senior Vice President ESG Technology, responsible for global development and operations of its enterprise business unit. [more…]

Cosmetics adverts tell women they’re broken – new research

by on December 19, 2016

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr [more…]

Thomson launches ultimate campaign ahead of TUI rebrand

Thomson launches ultimate campaign ahead of TUI rebrand

by on December 19, 2016

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.

The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]

‘Cloud SIM’ Launches The World’s First FREE Virtual SIM App

by on December 19, 2016

New mobile app 'Cloud SIM' has announced the launch of the world's first virtual SIM, providing users with a way to run up to 5 [more…]

Nearly half of employees have witnessed a colleague cheating on their better half at the office Christmas bash … Euroffice

by on December 16, 2016

Is your partner’s office Christmas party coming up? Then you had better get a plus one, as a recent survey has revealed nearly half of employees have witnessed a colleague cheating on their better half at the office Christmas bash.

A festive survey of 1,000 people, commissioned by leading Stationery company Euroffice, has revealed a staggering 43% of workers have been witness to a colleague copping off with someone other than their spouse at the Christmas do.

[more…]

[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

by on December 16, 2016

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video.

The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: the world’s first web-based 3D projection mapping system. Both parties embarked on the partnership as a way to combine DisplayMapper’s easy-to-use software with Optoma award-winning projectors - making affordable and simplified 3D projection mapping available to the masses. [more…]

‘Fake’ News Explodes, Could Rise In UK In 2017 – Advertisers Can Help Fix Problem

by on December 16, 2016

Dale Lovell, Chief Digital Officer at ADYOULIKE said of the rise in ‘fake’ news in 2016: “One of the most worrying trends to emerge this [more…]