“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix
by Will Corry on July 4, 2020
By Bill Portlock, founder and CEO, Marketing Metrix
The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace.
Unilever has become the latest major brand to pause advertising on Facebook, Instagram and Twitter news feeds; Coca-Cola has suspended advertising on all social media for 30 days.
Be mindful on social media – employers do background checks
by Will Corry on June 8, 2020
Have you heard about your digital footprint? This concept explains that all your information, opinions, pictures, and interactions online are saved and forever attached to you.
Build a website to improve your business: Tips for beginners
by Will Corry on April 5, 2020
There are still people who are hesitant to go online with their business.
Well, it’s a New Year and all the more reason to aim for growth and improvement. The pros of having a website for your business has overpowered the cons (if there’s any).
How to create an effective social media strategy
by Will Corry on March 25, 2020
Social media is one of the best tools for free advertising the world has ever seen.
With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.
The importance of Facebook advertising for your business
by Will Corry on November 8, 2019
Social media is a popular and powerful platform where people connect and share anything, like life stories, ideas, and opinions in videos, images, or textual forms.
One of the most sought advertising social media platforms is Facebook.
You will greatly increase your chances of success by creating an audience persona
by Will Corry on July 30, 2019
There are a host of benefits in creating one such as:
A more personalised product/service
Develop a much better understanding of your customers
Reduced wasted on spend on people who aren’t your target audience.
5 awesome (and free) marketing courses to take this summer
by Will Corry on July 29, 2019
Whether you want to advance your career, grow your business, it pays to learn the latest techniques in digital marketing.
By equipping yourself with a fresh set of digital marketing skills, you’re able to devise more ways through which you can reach your target audience in a more cost-effective and measurable way.
Essentially, aficionados in the digital marketing space power small business owners to make smart marketing tactics even with a smaller advertising budget.
How to find the best social media contest and sweepstakes ideas
by Will Corry on July 5, 2019
It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.
Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.
PSPA launches #UNMUTE campaign to give a voice to those silenced by PSP and CBD
by Contributing Editor on May 22, 2019
Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.
Why 30-day tests fail with Facebook and Google Partners
by Will Corry on April 15, 2019
By Brian Bowman, CEO of Consumer Acquisition
Finding a partner to help you with your Facebook or Google UAC advertising is dicey. On the upside, if hiring the partner works out, you’ll get better results to help you efficiently scale.
If it doesn’t work out, you’ve lost time trying them out, and you’ll probably have lost a lot of ad spend and probably some revenue, too.