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“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix

By Bill Portlock, founder and CEO, Marketing Metrix The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace. Unilever has become the latest major brand to pause advertising on Facebook, Instagram

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How to create an effective social media strategy

Social media is one of the best tools for free advertising the world has ever seen. With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business

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You will greatly increase your chances of success by creating an audience persona

There are a host of benefits in creating one such as: A more personalised product/service Develop a much better understanding of your customers Reduced wasted on spend on people who aren’t your target audience.

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5 awesome (and free) marketing courses to take this summer

Whether you want to advance your career, grow your business, it pays to learn the latest techniques in digital marketing. By equipping yourself with a fresh set of digital marketing skills, you’re able to devise more ways through which you

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How to find the best social media contest and sweepstakes ideas

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during

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