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Build a website to improve your business: Tips for beginners

Build a website to improve your business: Tips for beginners

by on April 5, 2020

There are still people who are hesitant to go online with their business.

Well, it’s a New Year and all the more reason to aim for growth and improvement. The pros of having a website for your business has overpowered the cons (if there’s any).

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How to create an effective social media strategy

How to create an effective social media strategy

by on March 25, 2020

Social media is one of the best tools for free advertising the world has ever seen.

With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.

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The importance of Facebook advertising for your business

The importance of Facebook advertising for your business

by on November 8, 2019

Social media is a popular and powerful platform where people connect and share anything, like life stories, ideas, and opinions in videos, images, or textual forms.

One of the most sought advertising social media platforms is Facebook.

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You will greatly increase your chances of success by creating an audience persona

You will greatly increase your chances of success by creating an audience persona

by on July 30, 2019

There are a host of benefits in creating one such as:

  • A more personalised product/service

  • Develop a much better understanding of your customers

  • Reduced wasted on spend on people who aren’t your target audience.

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5 awesome (and free) marketing courses to take this summer

5 awesome (and free) marketing courses to take this summer

by on July 29, 2019

Whether you want to advance your career, grow your business, it pays to learn the latest techniques in digital marketing.

By equipping yourself with a fresh set of digital marketing skills, you’re able to devise more ways through which you can reach your target audience in a more cost-effective and measurable way.

Essentially, aficionados in the digital marketing space power small business owners to make smart marketing tactics even with a smaller advertising budget.

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How to find the best social media contest and sweepstakes ideas

How to find the best social media contest and sweepstakes ideas

by on July 5, 2019

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.

Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.

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PSPA launches #UNMUTE campaign to give a voice to those silenced by PSP and CBD

by on May 22, 2019

Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.

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Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

by on April 8, 2019

Mark Skilton, professor of practice at Warwick Business School, said:

"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.

"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.

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