By Bill Portlock, founder and CEO, Marketing Metrix
The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace.
Unilever has become the latest major brand to pause advertising on Facebook, Instagram and Twitter news feeds; Coca-Cola has suspended advertising on all social media for 30 days.
Have you heard about your digital footprint? This concept explains that all your information, opinions, pictures, and interactions online are saved and forever attached to you.
There are still people who are hesitant to go online with their business.
Well, it’s a New Year and all the more reason to aim for growth and improvement. The pros of having a website for your business has overpowered the cons (if there’s any).
Social media is one of the best tools for free advertising the world has ever seen.
With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.
Social media is a popular and powerful platform where people connect and share anything, like life stories, ideas, and opinions in videos, images, or textual forms.
One of the most sought advertising social media platforms is Facebook.
There are a host of benefits in creating one such as:
A more personalised product/service
Develop a much better understanding of your customers
Reduced wasted on spend on people who aren’t your target audience.
Whether you want to advance your career, grow your business, it pays to learn the latest techniques in digital marketing.
By equipping yourself with a fresh set of digital marketing skills, you’re able to devise more ways through which you can reach your target audience in a more cost-effective and measurable way.
Essentially, aficionados in the digital marketing space power small business owners to make smart marketing tactics even with a smaller advertising budget.
It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.
Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.
Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.
By Brian Bowman, CEO of Consumer Acquisition
Finding a partner to help you with your Facebook or Google UAC advertising is dicey. On the upside, if hiring the partner works out, you’ll get better results to help you efficiently scale.
If it doesn’t work out, you’ve lost time trying them out, and you’ll probably have lost a lot of ad spend and probably some revenue, too.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.