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Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

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Big Blunders : “Shocker on TV this morning”

by on December 5, 2019

Angela Rayner had a shocker this morning on GMB.

The Shadow Education Secretary seemed incredulous that she was being asked questions about her leader’s bizarre ITV interview where he lied about watching the Queen’s Speech.

When asked how Corbyn could watch the speech (which airs at 3pm) on Christmas morning, Rayner genuinely said ‘he could watch it on catch up’…

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Online shopping with ASP.Net

Online shopping with ASP.Net

by on November 12, 2019

In terms of web development there are many terms bandied around where you kinda know what they are but aren't 100% certain. .Net, and more specifically ASP.Net, are two such terms.

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How transcription can improve your video SEO

How transcription can improve your video SEO

by on November 6, 2019

Digital video content holds a lot of potential for optimised content if you have it transcribed.

83% of marketers reportedly believe that video content is growing in importance.

This astonishingly large chunk of the industry can already see the benefits that video sharing has for brands.

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How to optimize your online presence

How to optimize your online presence

by on August 27, 2019

If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center.

To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever specific problem they need to resolve.

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

by on April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

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Optimization  :  Key power tips on setting up an SEO digital marketing campaign for your business

Optimization : Key power tips on setting up an SEO digital marketing campaign for your business

by on April 3, 2019

Optimization  : Using a digital marketing campaign has a lot of strategies that work together to make your business grow bigger.

When you get your campaign running with email automations, sales funnels, and advertisements, you will physically see that your business increases its progress day by day.

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New : Still looking for bigger, bolder, braver and better web design and SEO services?

New : Still looking for bigger, bolder, braver and better web design and SEO services?

by on March 30, 2019

Search engines continue to play a more and more important role in online marketing and business.

If you want your site to be visible, to gain more traffic, more conversions, and greater brand awareness, great SEO and web design strategies must be a key part of your online plan.

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