Special Issue
Digital video content holds a lot of potential for optimised content if you have it transcribed.
83% of marketers reportedly believe that video content is growing in importance.
This astonishingly large chunk of the industry can already see the benefits that video sharing has for brands.
Beauty is a god-given gift which tends to wear out with age.
Due to the growing level of stress in both personal and professional life along with environmental pollution, the skin starts developing several indications of ageing.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street.
This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.
The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.
TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.
Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month
It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.
An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]
Ing
enuity London today announces the appointment of Rachel Langton as Head of Connect, to drive forward the agency’s new Connect Events, launching in September 2019 across Europe and the US.
Science gives a broader vision of harassment with the Dress for Respect.
Ever since the beginning of the #MeToo movement in 2017, numerous companies have been trying to jump on the wagon and address sexual harassment and/or feminism in their advertising campaigns. It’s no surprise that these companies are getting praised for using the publicity for a good cause.
Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Graphic artists create the images that are often sent to printers. However, they typically work for a client who then forwards the files or designs to the printer.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a