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Why women are obsessed with makeup

Why women are obsessed with makeup

by on June 4, 2020

Makeup has become a staple of western culture for women.

Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.

This leads to many people asking why makeup is so important to them.

[more…]

Victory in Europe – a celebration of peace   …  Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

by on May 8, 2020

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  [more…]

Interesting ideas generated by Jean’s International Women’s Day challenge

Interesting ideas generated by Jean’s International Women’s Day challenge

by on March 6, 2020

Jean Wolfe writes .... It is a month for thinking about women!  Mothers Day in two weeks time and International Women's Day on Sunday.

On our Attract Readers site my partner-in-crime Ute Wieczorek-King and I have challenged women to write a thoughtful article which is a bit longer.

Longer blog posts are getting more Google love these days so we felt it created an opportunity.  Plus the idea was to come up with a new angle or a new idea

[more…]

How transcription can improve your video SEO

How transcription can improve your video SEO

by on November 6, 2019

Digital video content holds a lot of potential for optimised content if you have it transcribed.

83% of marketers reportedly believe that video content is growing in importance.

This astonishingly large chunk of the industry can already see the benefits that video sharing has for brands.

[more…]

Anti-wrinkle injections an alternative to youthful skin

Anti-wrinkle injections an alternative to youthful skin

by on October 30, 2019

Beauty is a god-given gift which tends to wear out with age.

Due to the growing level of stress in both personal and professional life along with environmental pollution, the skin starts developing several indications of ageing.

[more…]

Women for Women : “Celebrating women in the research industry”

Women for Women : “Celebrating women in the research industry”

by on October 14, 2019

Caitlin Thomas writes in her blog ...

Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).

[more…]

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

by on April 27, 2019

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

[more…]

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

[more…]

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

by on March 6, 2019

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.

[more…]

Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]