Special Issue
Makeup has become a staple of western culture for women.
Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.
This leads to many people asking why makeup is so important to them.
Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards. [more…]
Jean Wolfe writes .... It is a month for thinking about women! Mothers Day in two weeks time and International Women's Day on Sunday.
On our Attract Readers site my partner-in-crime Ute Wieczorek-King and I have challenged women to write a thoughtful article which is a bit longer.
Longer blog posts are getting more Google love these days so we felt it created an opportunity. Plus the idea was to come up with a new angle or a new idea
Digital video content holds a lot of potential for optimised content if you have it transcribed.
83% of marketers reportedly believe that video content is growing in importance.
This astonishingly large chunk of the industry can already see the benefits that video sharing has for brands.
Beauty is a god-given gift which tends to wear out with age.
Due to the growing level of stress in both personal and professional life along with environmental pollution, the skin starts developing several indications of ageing.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street.
This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.
The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.
TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.
Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month
It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.
An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.