TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Special Issue

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day. Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.

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Interesting ideas generated by Jean’s International Women’s Day challenge

Jean Wolfe writes .… It is a month for thinking about women!  Mothers Day in two weeks time and International Women’s Day on Sunday. On our Attract Readers site my partner-in-crime Ute Wieczorek-King and I have challenged women to write

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Women for Women : “Celebrating women in the research industry”

Caitlin Thomas writes in her blog … Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).

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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street.  This is the first campaign from TENA Women’s new platform “I Will Be Me”

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Introducing a brand new feature in theMarketingblog – Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month Read More »

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning

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