Caitlin Robertshawe
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Finding & understanding available information to accelerate growthMany organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.
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Events & Awards
Recently launched charity The Spag Bol Project is following up its initial Christmas appeal with a call to anyone detoxing for the new year to donate their savings.
The charity opened its doors in December 2019 with a mission to help tackle the growing problem of homelessness while also aiming to cut food waste.
The scheme asked consumers to make a simple sacrifice: cut back on the extravagance of Christmas dinner and donate the cash saved to charity.
Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.
The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.
From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.
The world is full of entrepreneurs and it’s easy to see why.
With over 600,000 business starting each year, any many of those not seeing year two, it is essential to have a well thought out marketing strategy to ensure your clothing business doesn’t fall short of the first hurdle.
Here are our tips on how to market your new business.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
Some of the best parties you can attend are intimate gatherings.
Unlike formal big parties, an intimate party allows a close knit group of people to get together to celebrate any event or just get together for no specific purpose other than to celebrate great friendships or even for business purposes.
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.
The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.
When it comes to a business, it’s not all just absolute work.
There are out-of-office events that a business should incorporate into its yearly schedule to not only ensure that the employees have a great time, but to be used as a marketing tool or even for the sake of team-building.
Whatever reason your company is looking to hold an event, here are a few creative ideas for your next business event:
Looking to expand upon the list of event marketing jobs you've worked? Here are nine of the most prestigious event marketing jobs you should aim for!
Few activities can be as mundane and time-consuming as finding a venue for your next corporate event, private gathering or conference.
A lot more goes into it than just finding a venue. Certain places require licenses and permits from the City Council before they can be leased out.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a