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Donate your drinks : The Spag Bol Project outlines its new Dry January initiative

by on January 8, 2020 in Events & Awards, Latest News, Lead Article, Lead story, News you can use, Nuggets

Donate your drinks : The Spag Bol Project outlines its new Dry January initiative

Recently launched charity The Spag Bol Project is following up its initial Christmas appeal with a call to anyone detoxing for the new year to donate their savings.

The charity opened its doors in December 2019 with a mission to help tackle the growing problem of homelessness while also aiming to cut food waste.

The scheme asked consumers to make a simple sacrifice: cut back on the extravagance of Christmas dinner and donate the cash saved to charity.

The Spag Bol Project – which is initially supporting Centrepoint, Crisis and The Salvation Army – has now turned its attention to Dry January.

The persistent problem of homelessness means society needs to continually find solutions all year round. The idea, analogous to the Christmas campaign, is to donate the money saved by abstaining from booze to the organisation’s homeless charity partners.

Research by Caxton, the currency provider, shows that a couple who quit drinking in January could fund a £218 two-night city break in Amsterdam.

This kind of money can provide one-to-one support for a homeless person to find accommodation.

What’s more, assuming the average couple can save between approximately £36 and £44 per week, extending the dry spell to April saves the considerable sum of £740. Donating even a portion will have a massive impact.

Bill Portlock, founder of The Spag Bol Project and CEO of London-based data science consultancy Marketing Metrix, says: “Dry January does not require any great sacrifices. We are not asking you to go hungry, just to consider giving up your Bollinger not your Bolognese.

We want to help the homeless as much as possible during winter and are proud of the hard work our partners carry out to help destitute people rebuild their lives.

“The personal and societal upside is huge; consider the massive health benefits of laying off the liquor and the impact of donations towards helping society’s most disadvantaged.”


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