TheMarketingblog

Virtual Reality

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers Read More »

Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

Today Jaywing has announced the launch of a new product suite that uses Artificial Intelligence (AI) and Virtual Reality (VR) technology across a wide range of marketing applications. Jaywing Intelligence will enable marketers to make much faster, fully informed commercial

Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence Read More »

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls Read More »