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How and why marketers are having to adapt at a pace of change within businesses

How and why marketers are having to adapt at a pace of change within businesses

by on March 29, 2020

The current COVID-19 crisis is impacting everyone in some way:

How companies conduct business, how information is consumed, deciding what we really need and what we buy, are now being re-examined.

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AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

by on February 24, 2020

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering.

This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

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Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

by on May 15, 2017

Today Jaywing has announced the launch of a new product suite that uses Artificial Intelligence (AI) and Virtual Reality (VR) technology across a wide range of marketing applications.

Jaywing Intelligence will enable marketers to make much faster, fully informed commercial decisions through technology that harvests, processes and analyses data. It uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms. Jaywing Intelligence also uses Virtual Reality for data visualisation to help bring complex analysis to life. To find out more visit jaywingintelligence.com

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Space, robots & keeping the human in the machine / Dan Machen

Space, robots & keeping the human in the machine / Dan Machen

by on August 12, 2016

As humanity merges with tech, machines need to act more like people and vice versa. This is the vital challenge to communications and technology in the 21st century. [more…]

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.

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