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Thinking about copying someone else’s blog post? Think again!

Thinking about copying someone else’s blog post? Think again!

by on May 27, 2020

It’s just a little copy and paste, no one will notice, right?

You’re too tired to write today, taking an idea from a blog and changing a few words is acceptable, right? Wrong!

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Meetings PR ; three editors on how media is changing during Covid-19

Meetings PR ; three editors on how media is changing during Covid-19

by on April 29, 2020

Meetings PR has changed significantly since the pandemic and lockdown began.

This is partly to meet the different needs of clients facing issues as meetings and events have been put on hold, but also to adapt to the altered needs and operational changes of the industry media.

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Breaking News : CI GROUP takes Clareville as PR partner

Breaking News : CI GROUP takes Clareville as PR partner

by on January 14, 2020

The CI Group has added PR to its extensive range of communications services with its acquisition of Clareville, the B2B and consumer media relations and influencer specialists.

This acquisition takes the CI Group even closer to its target of £20m a year turnover and £5m gross margin by the end of 2020.

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Over a quarter of PR agencies and in-house teams admit they are still not successfully using video

Over a quarter of PR agencies and in-house teams admit they are still not successfully using video

by on November 9, 2019

Over a quarter of PR agency and in-house comms leaders have revealed that they still have not found a way of making video work as a marcomms tool, a new survey from video editing platform Binumi Pro has revealed. 

The research prepared by The Pulse Business and supported by the PRCA -- which partners with Binumi Pro -- has revealed that 26% of PR agency bosses agreed with the statement that they are aware of the value of video but have not found a way for it to work for them yet.

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It’s Puerto the fun : London launch party was full of magic and dark style

It’s Puerto the fun : London launch party was full of magic and dark style

by on June 30, 2019

Spanish Sevillian pink gin brand Puerto de Indias has launched in the UK with a dark and stylish marketing campaign.

With pink gins taking the UK by storm in recent years, Premium Sevillian brand Puerto de Indias officially launched its strawberry gin at full-on London press party on Thursday.

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PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC

PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC

by on May 25, 2019

Blunder time once again at the BBC : The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to [more…]

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

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Paddy Power quick to jump on Sarri’s cup final melt-down

Paddy Power quick to jump on Sarri’s cup final melt-down

by on February 25, 2019

Bookmaker Paddy Power was quick off the mark today to capitalise on the fall-out between Chelsea goalkeeper Kepa Arrizabalaga and manager Maurizio Sarri in yesterday’s Carabao Cup Final.

Kepa refused to be substituted at the end of extra-time as Chelsea lost to Manchester City on penalties. His antics left boss Sarri in a rage and have increased the pressure on his reign at Stamford Bridge with Paddy Power now offering 11-8 that he will be sacked before the weekend.

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Successful PR stunts – our top tips – Clareville PR

Successful PR stunts – our top tips – Clareville PR

by on February 19, 2019

PR stunts.  We’re a creative bunch here at Clareville.  And that’s a good thing, because behind every piece of media coverage we secure lies hours [more…]

PR : What do you think of this cheeky marketing stunt?

PR : What do you think of this cheeky marketing stunt?

by on January 30, 2019

Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.

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