The automotive industry is a highly competitive and constantly evolving market that requires effective marketing and branding strategies to remain relevant and successful. The industry is filled with numerous brands and models that are vying for the attention of potential …
Marketing and Branding in the Automotive Industry: Lessons for Your Business Career Read More »
By Rob Simone, Partner & President at Summer Friday When you work in an industry for any reasonable amount of time, you inevitably find some patterns that exist, particularly in sales and business development. Prospects will often exhibit red flags, …
You don’t need an agency. You need a strategic partner Read More »
It’s just a little copy and paste, no one will notice, right? You’re too tired to write today, taking an idea from a blog and changing a few words is acceptable, right? Wrong!
Meetings PR has changed significantly since the pandemic and lockdown began. This is partly to meet the different needs of clients facing issues as meetings and events have been put on hold, but also to adapt to the altered needs …
Meetings PR ; three editors on how media is changing during Covid-19 Read More »
The CI Group has added PR to its extensive range of communications services with its acquisition of Clareville, the B2B and consumer media relations and influencer specialists. This acquisition takes the CI Group even closer to its target of £20m …
Breaking News : CI GROUP takes Clareville as PR partner Read More »
Over a quarter of PR agency and in-house comms leaders have revealed that they still have not found a way of making video work as a marcomms tool, a new survey from video editing platform Binumi Pro has revealed. The research prepared …
Spanish Sevillian pink gin brand Puerto de Indias has launched in the UK with a dark and stylish marketing campaign. With pink gins taking the UK by storm in recent years, Premium Sevillian brand Puerto de Indias officially launched its …
It’s Puerto the fun : London launch party was full of magic and dark style Read More »
Blunder time once again at the BBC : The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover of its 5 Live schedule. …
PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC Read More »
It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist. The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest …
Bookmaker Paddy Power was quick off the mark today to capitalise on the fall-out between Chelsea goalkeeper Kepa Arrizabalaga and manager Maurizio Sarri in yesterday’s Carabao Cup Final. Kepa refused to be substituted at the end of extra-time as Chelsea …
Paddy Power quick to jump on Sarri’s cup final melt-down Read More »
