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PR

Marketing and Branding in the Automotive Industry: Lessons for Your Business Career

The automotive industry is a highly competitive and constantly evolving market that requires effective marketing and branding strategies to remain relevant and successful. The industry is filled with numerous brands and models that are vying for the attention of potential …

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Meetings PR ; three editors on how media is changing during Covid-19

Meetings PR has changed significantly since the pandemic and lockdown began. This is partly to meet the different needs of clients facing issues as meetings and events have been put on hold, but also to adapt to the altered needs …

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Over a quarter of PR agencies and in-house teams admit they are still not successfully using video

Over a quarter of PR agency and in-house comms leaders have revealed that they still have not found a way of making video work as a marcomms tool, a new survey from video editing platform Binumi Pro has revealed.  The research prepared …

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It’s Puerto the fun : London launch party was full of magic and dark style

Spanish Sevillian pink gin brand Puerto de Indias has launched in the UK with a dark and stylish marketing campaign. With pink gins taking the UK by storm in recent years, Premium Sevillian brand Puerto de Indias officially launched its …

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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist. The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest …

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