TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Research

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers – More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment …

Silver Surfers 2.0 as over-55s make permanent switch to online shopping Read More »

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation …

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA Read More »

Online clothing sales : Menswear down a staggering -42.9%

First Month Under Lockdown Sends Online Clothing Sales Spiralling—Menswear was down a staggering -42.9% Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM) Despite a …

Online clothing sales : Menswear down a staggering -42.9% Read More »