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‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

by on May 12, 2020

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.

The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).

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Second Infection Warning : Scientists have identified a new strain of the coronavirus

Second Infection Warning : Scientists have identified a new strain of the coronavirus

by on May 6, 2020

The coronavirus that emerged in Wuhan, China, has mutated and the new, dominant strain spreading across the U.S. appears to be even more contagious, according [more…]

Online clothing sales : Menswear down a staggering -42.9%

Online clothing sales : Menswear down a staggering -42.9%

by on April 15, 2020

First Month Under Lockdown Sends Online Clothing Sales Spiralling---Menswear was down a staggering -42.9%

  • Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March

  • Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM)

  • Despite a disappointing start to the year, March’s results still fell far below the 12-, 6- and 3-month rolling averages (+4.5%, +6.7% and -2.1% respectively)

  • Last month saw multichannel retailers outperform online only for the first time since April 2019 – recording a dip of just -4.0% vs. -5.5% YoY

[more…]

Best ways to download any videos online for free

Best ways to download any videos online for free

by on January 24, 2020

Is It Imaginable to Download a Video online?

There are unlimited videos that are available on multiple websites all over the internet. When you are watching a video, and it seems interesting, you want to download it. How will you perform the task?

Basically “Downloading” is a technique of making a replica of any video clip on your device with the assistance of a video downloader. Several softwares are available online to download videos from the internet without any cost.

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“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

by on January 20, 2020

Finding & understanding available information to accelerate growth

Many organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.

You can download the full article  <here

[more…]

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

by on January 17, 2020

‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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Movers & Groovers : Data and Marketing Association announces appointment of new Chair,  Deputy and Board members

Movers & Groovers : Data and Marketing Association announces appointment of new Chair, Deputy and Board members

by on January 9, 2020

Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.

The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.

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Biggest online business mistakes that you should not duplicate

Biggest online business mistakes that you should not duplicate

by on January 9, 2020

 You can do better than that.

It's frustrating and heart-wrenching to witness your newly-launched online business crumble to pieces over a short period of time because of a certain mistake (or mistakes) that you have innocently committed.

If you only did more research or was not too lazy or have read this article earlier than now, then you might have never committed these big mistakes to begin with. However, you can try again.

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New Research : Farage supporters most miserable, Corbyn supporters least lovely

New Research : Farage supporters most miserable, Corbyn supporters least lovely

by on December 10, 2019

10/11/2019:

  • Brexit Party voters are the saddest in the UK;

  • Labour supporters say they’re least attractive;

  • Conservative voters are the biggest drinkers;

  •  LibDems feel fittest.

[more…]