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“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

by on January 20, 2020

Finding & understanding available information to accelerate growth

Many organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.

You can download the full article  <here

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Senior marketers believe trust is the biggest challenge facing the data and marketing industry

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

by on January 17, 2020

‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.

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Movers & Groovers : Data and Marketing Association announces appointment of new Chair,  Deputy and Board members

Movers & Groovers : Data and Marketing Association announces appointment of new Chair, Deputy and Board members

by on January 9, 2020

Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.

The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.

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Biggest online business mistakes that you should not duplicate

Biggest online business mistakes that you should not duplicate

by on January 9, 2020

 You can do better than that.

It's frustrating and heart-wrenching to witness your newly-launched online business crumble to pieces over a short period of time because of a certain mistake (or mistakes) that you have innocently committed.

If you only did more research or was not too lazy or have read this article earlier than now, then you might have never committed these big mistakes to begin with. However, you can try again.

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New Research : Farage supporters most miserable, Corbyn supporters least lovely

New Research : Farage supporters most miserable, Corbyn supporters least lovely

by on December 10, 2019

10/11/2019:

  • Brexit Party voters are the saddest in the UK;

  • Labour supporters say they’re least attractive;

  • Conservative voters are the biggest drinkers;

  •  LibDems feel fittest.

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An update on ‘3C People’ …   Confident, Creative, Communicators

An update on ‘3C People’ … Confident, Creative, Communicators

by on October 25, 2019

Confident, Creative, Communicators by Jeff Deighton, insight engineers

As we approach the No-deal Brexit Deadline at the end of this month, I  find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.

As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.

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Women for Women : “Celebrating women in the research industry”

Women for Women : “Celebrating women in the research industry”

by on October 14, 2019

Caitlin Thomas writes in her blog ...

Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).

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10 brain booster advice to make you more productive throughout the workweek

10 brain booster advice to make you more productive throughout the workweek

by on October 2, 2019

There is no lie in the fact that productivity is directly linked to health, revenue, profit and better relationships.

Being productive can mean working on a presentation to satisfy your work-appetite or can also mean giving your mind adequate rest it has been craving for. It all depends on how you define productivity.

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DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

by on September 23, 2019

DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.

The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.

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