Many organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.
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Research
Finding & understanding available information to accelerate growth
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.
Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.
The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.
You can do better than that.
It's frustrating and heart-wrenching to witness your newly-launched online business crumble to pieces over a short period of time because of a certain mistake (or mistakes) that you have innocently committed.
If you only did more research or was not too lazy or have read this article earlier than now, then you might have never committed these big mistakes to begin with. However, you can try again.
10/11/2019:
Brexit Party voters are the saddest in the UK;
Labour supporters say they’re least attractive;
Conservative voters are the biggest drinkers;
LibDems feel fittest.
Confident, Creative, Communicators by Jeff Deighton, insight engineers
As we approach the No-deal Brexit Deadline at the end of this month, I find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.
As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
There is no lie in the fact that productivity is directly linked to health, revenue, profit and better relationships.
Being productive can mean working on a presentation to satisfy your work-appetite or can also mean giving your mind adequate rest it has been craving for. It all depends on how you define productivity.
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.
The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
New : Get Work generate leads using Google Ads® and send them directly to you. All you need to do is get in the van and quote them!
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a