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Research : BrandZ Top 100 most valuable global brands

by on June 30, 2020

BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology.

 

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Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

by on June 21, 2020

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

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Nearly half of businesses concerned about impact of “Track and Trace” on data privacy

Nearly half of businesses concerned about impact of “Track and Trace” on data privacy

by on June 16, 2020

The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time.

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Experts guide to increasing your B2B lead generation

Experts guide to increasing your B2B lead generation

by on June 15, 2020

If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.

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‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

by on May 12, 2020

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.

The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).

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Second Infection Warning : Scientists have identified a new strain of the coronavirus

Second Infection Warning : Scientists have identified a new strain of the coronavirus

by on May 6, 2020

The coronavirus that emerged in Wuhan, China, has mutated and the new, dominant strain spreading across the U.S. appears to be even more contagious, according [more…]

Online clothing sales : Menswear down a staggering -42.9%

Online clothing sales : Menswear down a staggering -42.9%

by on April 15, 2020

First Month Under Lockdown Sends Online Clothing Sales Spiralling---Menswear was down a staggering -42.9%

  • Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March

  • Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM)

  • Despite a disappointing start to the year, March’s results still fell far below the 12-, 6- and 3-month rolling averages (+4.5%, +6.7% and -2.1% respectively)

  • Last month saw multichannel retailers outperform online only for the first time since April 2019 – recording a dip of just -4.0% vs. -5.5% YoY

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Best ways to download any videos online for free

Best ways to download any videos online for free

by on January 24, 2020

Is It Imaginable to Download a Video online?

There are unlimited videos that are available on multiple websites all over the internet. When you are watching a video, and it seems interesting, you want to download it. How will you perform the task?

Basically “Downloading” is a technique of making a replica of any video clip on your device with the assistance of a video downloader. Several softwares are available online to download videos from the internet without any cost.

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“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

“Market entry and Go-to-Market success” .. by Jeff Deighton, insight engineers

by on January 20, 2020

Finding & understanding available information to accelerate growth

Many organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance.

You can download the full article  <here

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Senior marketers believe trust is the biggest challenge facing the data and marketing industry

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

by on January 17, 2020

‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

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