Research
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.
Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.
The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.
You can do better than that.
It's frustrating and heart-wrenching to witness your newly-launched online business crumble to pieces over a short period of time because of a certain mistake (or mistakes) that you have innocently committed.
If you only did more research or was not too lazy or have read this article earlier than now, then you might have never committed these big mistakes to begin with. However, you can try again.
10/11/2019:
Brexit Party voters are the saddest in the UK;
Labour supporters say they’re least attractive;
Conservative voters are the biggest drinkers;
LibDems feel fittest.
Confident, Creative, Communicators by Jeff Deighton, insight engineers
As we approach the No-deal Brexit Deadline at the end of this month, I find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.
As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
There is no lie in the fact that productivity is directly linked to health, revenue, profit and better relationships.
Being productive can mean working on a presentation to satisfy your work-appetite or can also mean giving your mind adequate rest it has been craving for. It all depends on how you define productivity.
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.
The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.
Did you know that employees who work remotely on a full-time basis outscore regular employees as per the Employee Engagement Survey?
Gone are the days where people were skeptical about remote working or having to hire someone whom who you might not even see face to face, especially in the field of research that requires a lot of contribution.
However, working from home or away from an office is now gaining popularity in many ways, and uk.jobsora.com will help you find some of the best remote research occupations in your preferred location.
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.