Research
In the Netherlands (and in many other countries) loneliness amongst elderly people is very common.
According to research, about 50% of people 55 years and older, experience loneliness.
This inspired the Dutch local Jumbo Supermarket in Vlijmen to launch two great initiatives, namely an "All Together Coffee Corner" and a "Chat Checkout".
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.
The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.
Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit
The influence of Brexit on business and recruitment has increased substantially ... HBAA
The old debate stands: should companies focus on customer acquisition over retention?
Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.
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They may contain a suitable thesis argument with evidence from reliable and helpful sources.
Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.
The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.