Did you know that employees who work remotely on a full-time basis outscore regular employees as per the Employee Engagement Survey? Gone are the days where people were skeptical about remote working or having to hire someone whom who you
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
The in-housing gap : Productivity and creativity expectations fall short Read More »
The Data & Marketing Association’s (DMA) latest report, the ‘Business Skills Census 2019’, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.
Direct marketing and social media skills significant to future business success Read More »
There are a host of benefits in creating one such as: A more personalised product/service Develop a much better understanding of your customers Reduced wasted on spend on people who aren’t your target audience.
You will greatly increase your chances of success by creating an audience persona Read More »
In the Netherlands (and in many other countries) loneliness amongst elderly people is very common. According to research, about 50% of people 55 years and older, experience loneliness. This inspired the Dutch local Jumbo Supermarket in Vlijmen to launch two
Retail News : Introducing the world’s first “Chat Checkout” Read More »
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals. According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations
Marketers ignoring the real value of referrals and word of mouth in customer acquisition Read More »
Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association. To help businesses
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association’s (DMA) latest figures show door drops have remained stable. The DMA’s latest ‘Annual door drop report’ reveals a steady year for
Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit The influence of Brexit on business and recruitment has increased substantially … HBAA
HBAA : Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit Read More »
The old debate stands: should companies focus on customer acquisition over retention? Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing
Getting new customers costs 5-25 times as much as retaining existing ones Read More »
