Get in Touch

Research

Direct marketing and social media skills significant to future business success

Direct marketing and social media skills significant to future business success

by on August 3, 2019

The Data & Marketing Association's (DMA) latest report, the Business Skills Census 2019, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.

[more…]

You will greatly increase your chances of success by creating an audience persona

You will greatly increase your chances of success by creating an audience persona

by on July 30, 2019

There are a host of benefits in creating one such as:

  • A more personalised product/service

  • Develop a much better understanding of your customers

  • Reduced wasted on spend on people who aren’t your target audience.

[more…]

Retail News : Introducing the world’s first “Chat Checkout”

by on July 24, 2019

In the Netherlands (and in many other countries) loneliness amongst elderly people is very common.

According to research, about 50% of people 55 years and older, experience loneliness.

This inspired the Dutch local Jumbo Supermarket in Vlijmen to launch two great initiatives, namely an "All Together Coffee Corner" and a "Chat Checkout".

[more…]

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

[more…]

DMA Talent Research : What employers currently wish for and require from entry-level candidates

DMA Talent Research : What employers currently wish for and require from entry-level candidates

by on June 28, 2019

Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.

To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.

[more…]

Door drop spend remains stable despite GDPR

Door drop spend remains stable despite GDPR

by on June 27, 2019

In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.

The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.

[more…]

HBAA : Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit

HBAA : Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit

by on June 24, 2019

Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit

The influence of Brexit on business and recruitment has increased substantially ... HBAA

[more…]

Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

[more…]

Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

[more…]

Have loyalty marketers lost sight of what consumers really want? – new research

Have loyalty marketers lost sight of what consumers really want? – new research

by on May 1, 2019

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.

The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.

[more…]