Research
The old debate stands: should companies focus on customer acquisition over retention?
Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.
A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.
They may contain a suitable thesis argument with evidence from reliable and helpful sources.
Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.
The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.
The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.
The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.
An online YouGov poll commissioned by leading entertainment and passenger engagement company Spafax published today reveals that 57% of UK adults online who have been in an airport lounge find them boring, with 49% agreeing that lounges need to change to become more interesting.
Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’
New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
New survey identifies AI & machine learning skills as most important area organisations must address
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
Ahead of today's St Patrick’s Day celebrations Criteo, the shopping insight expert analysed over 1.7 million sales from UK online retailers of traditional Irish ales; Guinness, Murphy’s and Beamish to reveal which regions had the highest increase in sales.
Sales in the UK increased by 78% ahead of St Patrick’s Day, but Bristol, West Midlands, Essex, Hampshire and Nottinghamshire topped the list with the highest increase of sales.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Victoria’s Secret is set to be taken private as a controlling stake in the business is acquired by investment firm Sycamore Partners.
In today’s advanced and modern era, business marketing has never been easier. 
UK gift card and voucher sales continue to grow despite adverse trading conditions
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
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