Apps
New : Food.Social is a small hub with big ambitions, launching in London first
by Will Corry on August 2, 2019
Ground-breaking new platform Food.Social, set to revolutionise the dining experience, has teamed up with integrated storytelling agency Plus 1 Communications in a bid to take the UK by storm.
Food.Social encourages foodies all over London to connect through their love of great food, bringing together hosts and guests to enjoy a vast array of food experiences.
How to find the best social media contest and sweepstakes ideas
by Will Corry on July 5, 2019
It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.
Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.
6 common social media marketing mistakes you might be doing
by Will Corry on January 14, 2019
One of the best ways to up your digital marketing is by using social media. Millions of people have social media accounts in one platform or another.
However, as great as social media is for marketing, some people still don’t understand how to be successful in using that platform.
Here are common mistakes that people do when it comes to social media marketing:
Big brands no longer get big love from UK consumers
by Clare on August 31, 2018
Big #brands no longer get big love from UK #consumers, says @FKCLondon report https://t.co/WEa4YmEaoJ #marketing #retail pic.twitter.com/Tnp7kHjx5o
— Marketing Comm News (@marcommnews) August 22, 2018
Discussing options: Should you invest in Dedicated Apps or Mobile Sites?
by Will Corry on October 4, 2017
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
LiveRamp now available to publishers
by Clare on July 19, 2017
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
The future in the world of Apps is brighter than ever
by Will Corry on April 20, 2017
It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.
Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]
Why online gambling is on the rise
by Will Corry on April 11, 2017
The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.
Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.
Social Media Revamp: How to restart your social media campaign
by Will Corry on March 24, 2017
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
“How visitors can get the information they need and dive into the exhibition without any fuss” … Mark Jones, founder and MD of Giant iTab
by Will Corry on February 20, 2017
Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show.
More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*.