Apps
Ground-breaking new platform Food.Social, set to revolutionise the dining experience, has teamed up with integrated storytelling agency Plus 1 Communications in a bid to take the UK by storm.
Food.Social encourages foodies all over London to connect through their love of great food, bringing together hosts and guests to enjoy a vast array of food experiences.
It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.
Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.
One of the best ways to up your digital marketing is by using social media. Millions of people have social media accounts in one platform or another.
However, as great as social media is for marketing, some people still don’t understand how to be successful in using that platform.
Here are common mistakes that people do when it comes to social media marketing:
Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two.
So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.
Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.
Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]
The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.
Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show.
More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.