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Marketing Software

CEOs Say Marketing Matters—But Don’t Credit It for Growth

By Will Corry, Publisher, The Marketing BlogPublished: 21 July 2026 British business leaders appear to have reached a curious verdict on marketing: it matters, but it does not produce growth. Three-quarters of the 150 UK B2B CEOs and senior leaders

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Predictive Marketing Assets: The AI Strategy Reshaping SEO, Advertising and Customer Engagement in 2026

Predictive marketing assets are quickly becoming one of the most valuable tools in modern digital marketing. Instead of reacting after a customer clicks an advert, opens an email, or abandons a cart, businesses now use AI and behavioural forecasting to

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Contentsquare: What It Is, How It Works, Pricing, and UK Business Benefits

Contentsquare is a digital experience analytics platform that helps organisations understand how customers interact with websites and mobile apps. It focuses on behavioural data, AI insights, and journey analytics to improve conversions and user experience. Many UK companies use Contentsquare

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Next-gen AI trend: boosts business in the UK, abroad and transforms the marketing sector

By Alex Chenglin Wu, founder and CEO of DeepWisdom Since the publication of the first AI Sector Study in 2022, the UK’s AI ecosystem has grown to now include more than 5,800 AI companies – an 85% increase over the past 2 years. Revenue is now

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How Software Brands Can Benchmark Channel Performance for 2026 and Actually Make a Difference

The software market is getting louder and louder. More tools, more platforms, more content than you can shake a stick at, and more competition for the same decision-makers fighting over the same budget. By 2026, just “showing up” across digital

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42% of shoppers now trust AI summaries without clicking. Here’s why Black Friday marketers can’t ignore it

If you work in digital marketing, you’ve probably felt this shift coming. Search habits are changing, attention spans keep shrinking, and AI tools are quietly inserting themselves between brands and buyers. Now we have a clear sign of how fast

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Mailchimp Review 2025: What Does Mailchimp Do, Pros and Cons Explained

Mailchimp is one of the best-known names in email marketing automation. What started as a simple newsletter tool has become a full marketing platform that helps businesses connect with audiences across multiple channels. Originally launched in 2001, Mailchimp began as

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Top AI Content Marketing Tools for UK Agencies to Boost Success

Introduction to AI Marketing Tools Role of AI Marketing Agency Benefits of AI Powered Marketing Content Marketing Strategy Search Engines and Optimization Landing Pages and Conversion AI Powered Analytics Content Production and Creation Marketing Agency and Partnership

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