South West
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
![[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream](https://www.themarketingblog.co.uk/wp-content/uploads/2017/05/Untitled-Design8-205x137.jpg "[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream")
Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn French.
In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.
The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.
South West England, known for its cider and beaches, is one of the most diverse and picturesque regions in the UK. As an Exeter-based performance and content marketing agency and consultancy, we have grown rapidly in the last ten years and recently celebrated the opening of our new office at Southernhay Studios in Exeter.
To commemorate our ten-year anniversary and demonstrate our love for Exeter and the South West, we wanted to show you why we are so proud to call Devon home. [more…]
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Gardening attire brand Briers appoints Sedley Place as brand guardian
Creative consultancy Sedley Place has been appointed as lead branding and communications agency by Briers, one of the UK’s leading suppliers of gardening gloves and footwear.
Sedley Place will work closely with Briers in brand guardian capacity, with a remit to define and deliver positioning and marketing strategy as well as core branding across all communications channels.
It's more common for men to work from home than women.
There are now over 4.2 million people across the UK working from home, according to the TUC, which is up by more than 800,000 since 2005.
Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.
The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.
Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind theMarketingblog talked with Liam Ryan - Head of Sales (EMEA), CallPro.
Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having 'separate business systems which are unable to work in unison'
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
