South West
TrustFord recruits staff to represent trust for new ad campaign
To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.
The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.
The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.
We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.
On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!
Natasha Preocanin Event Manager of OnlyMarketingJobs.com & UKMarketingNetwork.co.uk writes ...Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there! To book your ticket or to find out more information, just click here: http://ontheedgelive.co.uk/bristol
The Government agency chose not to spend £1.7million on dredging parts of the River Tone and the River Parrett before the recent flooding.
Lyn Palmer, International Trade Manager at Business West gives her top tips for how to get started in export and make your overseas trading a success"
1. Before starting to export, do your homework
Given the number of markets worldwide which have export potential, you need to be prepared and do your research so that you select your market wisely. UK Trade & Investment and your local Chamber of Commerce are a good place to start.
It's official Bath is the best place to be Lucky us :-) pic.twitter.com/ZFz0GvdlCM
— Go Bath (@gobathuk) November 10, 2013
The Results Battle Front : What's on offer when you stand shoulder to shoulder with theMarketingblog
The battle plan is simple. It is to seize results generated by 10 articles, stories etc. loaded into themarketingblog over a three month period and maximise these results into future leads using five battle hardened social media sites. Here's some of the social media infantry - check out each and every one of them....
I am sure you will be interested in this new concept I have just introduced.
The objective is to combine results obtained from the reader tracking on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database via our partner StrategyMix (Stirred).
As if that wasn’t enough as a huge extra cherry on the top you we will also run a series of three bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database through our expert partner StrategyMix at no extra cost! [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
