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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!

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Events – Content, Remarketing, SEO and Search / 100 attendees at On The Edge Digital, Bristol – are you coming?

by on March 5, 2014

Natasha Preocanin Event Manager of OnlyMarketingJobs.com & UKMarketingNetwork.co.uk writes ...

Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there!  To book your ticket or to find out more information, just click here:  http://ontheedgelive.co.uk/bristol

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PR : Environment Agency spent £2.4m on PR but refused £1.7m dredging – Who should carry the can?

by on February 13, 2014

Environment Agency spent £2.4m on PR but refused £1.7m dredging | Fresh Marketing News | Scoop.it

The Government agency chose not to spend £1.7million on dredging parts of the River Tone and the River Parrett before the recent flooding.

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Do you need someone to knock on more doors for you, saying hello to strangers so you don’t have to?

by on February 5, 2014

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Bristol Digital Marketing Conference has just been announced – Grab your tickets today

by on January 2, 2014

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How to start exporting – 9 export essentials | Lyn Palmer

by on November 14, 2013

Lyn Palmer, International Trade Manager at Business West gives her top tips for how to get started in export and make your overseas trading a success"

1. Before starting to export, do your homework

Given the number of markets worldwide which have export potential, you need to be prepared and do your research so that you select your market wisely. UK Trade & Investment and your local Chamber of Commerce are a good place to start.

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Awards : Bath is the best place to be

by on November 11, 2013

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The Results Battle Front : Stand shoulder to shoulder with theMarketingblog

by on October 28, 2013

The Results Battle Front : What's on offer when you stand shoulder to shoulder with theMarketingblog

The battle plan is simple. It is to seize results generated by 10 articles, stories etc. loaded into  themarketingblog over a three month period and maximise these results into future leads using  five battle hardened social media sites. Here's some of the social media infantry - check out each and every one of them....

THEMARKETINGBLOG

BRAND JOURNALISM

FRESH MARKETING NEWS

BEST OF THEMARKETINGBLOG

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Watch the magic happen with three result-driven email campaigns – all at no extra cost!

by on October 9, 2013

I am sure you will be interested in this new concept I have just introduced.

The objective is to combine results obtained from the reader tracking on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database via our partner StrategyMix (Stirred).

As if that wasn’t enough as a huge extra cherry on the top you we will also run a series of three bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database through our expert partner StrategyMix at no extra cost! [more…]