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New Blogs : ‘Talking Men’s Shoes’ – Giorgio the man and the brand / Fiona Wyatt

by on July 11, 2014


“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.


First Group launches multi-channel ‘Be A Great Westerner’ campaign

by on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]

Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!


A fast track to victory for the GIG at the Travel Marketing Awards

by on March 28, 2014

Customer Engagement Agency DST Global Insights Group (The GIG) has swept the board at The Travel Marketing Awards, @CIMTIGmarketing winning Gold, Silver and Bronze for their ‘Catch the Summer Fever’ campaign for South West Trains.

The winning campaign was a highly visual and tapped into the summer festival vibe by inviting leisure travellers to 'Catch the Summer Fever' with South West Trains.


Events – Content, Remarketing, SEO and Search / 100 attendees at On The Edge Digital, Bristol – are you coming?

by on March 5, 2014

Natasha Preocanin Event Manager of & writes ...

Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there!  To book your ticket or to find out more information, just click here:


PR : Environment Agency spent £2.4m on PR but refused £1.7m dredging – Who should carry the can?

by on February 13, 2014

Environment Agency spent £2.4m on PR but refused £1.7m dredging | Fresh Marketing News |

The Government agency chose not to spend £1.7million on dredging parts of the River Tone and the River Parrett before the recent flooding.


Do you need someone to knock on more doors for you, saying hello to strangers so you don’t have to?

by on February 5, 2014


South West Trains helps travellers find a ‘Winter Smile’

by on January 20, 2014

South West Trains has extended its relationship with Customer Engagement agency Lateral Group with an integrated campaign to promote the train operator’s latest seasonal offer.

The campaign invites potential travellers to put a ‘winter smile on your face’ by making the most of South West Trains’ any Saturday, any Sunday £10 day-return offer. The activity highlights the affordability of off-peak travel across 195 stations  within the train operator’s network, and looks to establish rail as the preferred method of travel during the January sales, Valentine’s Day and the up-coming half-term holidays. [more…]

Bristol Digital Marketing Conference has just been announced – Grab your tickets today

by on January 2, 2014