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See Saw has rebranded leading European football club Rangers

by on July 8, 2020 in Latest News, Lead Article, News you can use, Nuggets, Scotland

See Saw has rebranded leading European football club Rangers

Rangers FC reveals new crest and visual identity for “digital era”.

A refreshed READY crest and new brand identity as club sets sights on global expansion.

Scottish creative agency See Saw has rebranded leading European football club Rangers, as part of its goal of implementing an industry-leading and dynamic digital transformation strategy aimed at supporting the club’s continued growth.

New badge and website look fantastic! Badge is a fresh and modern take on the old one, but instantly recognisable. Love it!

The new brand identity retains the core assets and heritage of Rangers, whilst modernising and evolving its visual style for a digital era and in support of the club’s international fan engagement ambitions.

“The Rangers READY crest has been designed to add balance, power and a stronger presence to the well-known Rangers brand.

Incorporating a new visual language for use in the digital age, a new custom typeface and re-energised colour palate has been created for perfect clarity, no matter where it’s applied.” says Maurice Hynds, See Saw’s Creative Director.

The new crest echoes the original READY crest introduced in 1959. It is one of two official club crests, the iconic scroll crest, found on the club’s team kit will remain unchanged, while the READY crest will continue to be used across all club branding and communications.


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