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Online Advertising

How call tracking and analytics can improve overall marketing performance

Marketing and call tracking are both powerful business tools, but when used in tandem – can provide unique insight to influence your marketing and sales strategy. The purpose of marketing is to educate and inform customers, ultimately driving traffic to […]

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The importance of digital marketing for the higher education

Nowadays, when looking for an Higher edcuation  institutions to apply to, future students resort to the Internet. So, it is necessary to use opportunities to advertise educational services digitally. And it doesn’t matter if you want to attract new traffic

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Online clothing sales : Menswear down a staggering -42.9%

First Month Under Lockdown Sends Online Clothing Sales Spiralling—Menswear was down a staggering -42.9% Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM) Despite a

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Using first-party data in your digital marketing strategy

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it. Two of the most popular types of marketing data are first and third-party data. First-party data is data you

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