If you work in digital marketing, you’ve probably felt this shift coming. Search habits are changing, attention spans keep shrinking, and AI tools are quietly inserting themselves between brands and buyers. Now we have a clear sign of how fast
More than half of UK marketers admit to publishing AI-generated content without telling audiences it was created with artificial intelligence, according to new research that raises questions about transparency and trust in digital marketing. The AI Adoption in Marketing Study,
Over Half of UK Marketers Publish AI-Generated Content Without Saying So, Study Finds Read More »
Introduction to Popunder Advertising Popunder ads are a form of online advertising that pops up in a new browser window behind the main one – think of it as a sneaky little cousin to those annoying popups that used to
The Best Popunder Ads: Strategies and Examples for Effective Campaigns Read More »
Mailchimp is one of the best-known names in email marketing automation. What started as a simple newsletter tool has become a full marketing platform that helps businesses connect with audiences across multiple channels. Originally launched in 2001, Mailchimp began as
Mailchimp Review 2025: What Does Mailchimp Do, Pros and Cons Explained Read More »
Introduction to Content Marketing Understanding Business Goals and Objectives Identifying Target Audience and Buyer Personas Conducting a Content Audit Developing a Content Calendar Creating a Content Strategy Creating High-Quality Content Effective content creation can generate high quality leads and qualified
Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK
Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »
By Nikita Bokil, director of product strategy at Optimizely AI is everywhere right now. It’s being hailed as the answer to just about every marketing challenge, from automating content to delivering hyper-personalised experiences. But for many, there’s still hesitation. A
Cutting through the hype: why AI agents will drive the next big shift in marketing Read More »
How AI Is Quietly Transforming Marketing Departments Artificial intelligence tools are no longer just hype—they’re now part of the everyday toolkit for marketing teams. Whether it’s writing email campaigns, handling customer service queries, or surfacing insights buried in data, AI
New research from Optimizely shows UK marketing teams feel sidelined in decision-making. 75% of marketers report senior leadership makes key decisions without consulting the teams executing campaigns At the same time, 81% of marketers say their leaders expect them to deliver
More than half of UK consumers (57%) say they don’t trust brands to use AI responsibly. A staggering 76% also admit they have little confidence in how their personal data is handled — marking a 41% drop in trust since
