TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Lead Article

Budgetary constraints are identified as the number one challenge to creative marketing. 

Nearly two-thirds of marketers (63%) believe that budget cuts are limiting their creativity in 2023. A new study by Optimizely, a leading DXP provider, reveals. In the research, which included data from over 100 in-house marketing professionals across the UK, […]

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UK marketers agree on-the-job training is more useful than a university degree

A recent survey of leading UK marketers found that 86% of respondents agree on-the-job training is more useful than a university degree, but the majority aren’t easily able to embed what they learn into their day job. Econsultancy’s new Multi-Touch Learning™ model

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