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Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas

by on August 9, 2014

Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.

Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features a touch screen game based on the well known arcade hit ‘Whac-A-Mole’, allowing players to tap the colourful characters on screen emerging from the boxes with the aim of achieving a high score.


Video : Indeed launches multi-million dollar global brand campaign in UK

by on May 12, 2014

On Sunday 11th May, the world’s number one jobsite worldwide launched its multi-million pound global brand campaign in the UK. The campaign will be rolled out to other markets, including the US, later this year. It marks a milestone in Indeed’s evolution, which has grown organically since its launch in 2004 with no traditional marketing spend, due to its “Google search model” for job listings. Watch the ad.

Central to the campaign will be a television advert, which will run on Channel 4 , ITV, SKY1 and Sky Sports channels amongst others during the highly sought after 6-9pm slot throughout May. It will aired for the first time on Sunday around 1.20pm. The campaign, titled ‘How the World Works’, will be supported with numerous other marketing and advertising initiatives, including London coffee shops using Indeed branded cups, buzz installations across the city, and billboards on London transport.