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10 most-liked TV ads

“Animals have replaced celebrities as the new stars of many of the nation’s favourite TV ads in 2012″ / Nielsen’s survey

by on December 29, 2012

Meerkats beat Vinnie Jones to most-liked TV ad of the year as animals continue replacing celebs in British public’s affections

The meerkats have fended off Vinnie Jones to claim top spot in the most-liked TV ads of 2012, as animals become increasingly effective at engaging with the British viewing public at the expense of celebrities.

CompareTheMarket’s meerkats were also the stars of the most-liked TV ad in 2010 but were beaten to first place last year by Aldi supermarket’s gin-loving pensioner. Price comparison brand CompareTheMarket is the only advertiser to appear in the annual top 10 creative TV spots in each of the last three years, whilst retailer John Lewis is the only one to appear twice.