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Guest Post : Design your data monetisation for success / Jed Mole, Acxiom

by on March 22, 2013

Jed Mole, European Sales Support & Marketing Leader, Acxiom writes...

Marketers have been monetising data for years, but today, fuelled by an explosion in data and more ambitious brand strategies, they must think carefully to achieve a competitive advantage.

It’s possible to be opportunistic and monetise data tactically, but to be a long-term winner brands must embrace ‘data monetisation by design’. A practical, structured plan should be followed to deliver that vision, blending short-term wins with long-term strategies to create significant, sustainable revenue streams.

More information can be found in the white paper ‘Data Monetisation by Design’, available at