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By Gavan Corry | TheMarketingBlog | October 2026 The Google Ads average conversion rate reached 8.18% in WordStream’s 2026 search advertising benchmarks. But when I ran Google Ads for Softwhere, an ERP software information website, my account achieved 18%. Some

In June 2026 Google gave Gemini the ability to manage a Google Business Profile through plain conversation. Ask it to change your opening hours, draft a reply to a one-star review or schedule an offer post, and it does the

Michael Jackson’s hair caught fire while filming a Pepsi commercial on 27 January 1984. Pyrotechnics went off as the 25-year-old singer descended a staircase at the Shrine Auditorium in Los Angeles, causing serious burns to his scalp. The accident happened

A content marketing agency in the UK can charge from £30 for a short packaged blog article to £15,000 a month for a strategy-led video programme. That enormous range does not mean one agency is 500 times better than another.

Trust in financial services has been climbing back since the 2008 crash, but it’s still fragile. Edelman’s 2025 Trust Barometer put global trust in financial services at 64%, a two-point rise on the year before, yet the sector still sits

You’ve probably built a career on click-through rates, conversion rates and cost per lead. Fair enough, those numbers tell you whether campaigns are working. But the moment you sit in a room with a finance director or a founder trying

Theo James and Sir David Beckham are in the new Stella Artois advert. James plays Eddie Horniman, his character from Netflix’s The Gentlemen, while Beckham appears as himself. The 2026 Stella Artois commercial is part of The Gentlemen’s Serve. Its

In the ever – expanding landscape of ecommerce, competition is reaching new heights. As more and more businesses enter the digital marketplace, standing out from the crowd has become a challenge. One aspect that is gaining increasing importance in this

HubSpot vs Mailchimp comes down to one decision: do you mainly need email marketing, or do you need a CRM that connects marketing with sales? Mailchimp is usually the better option for newsletters, promotions and straightforward customer journeys. HubSpot is

By Gavan Corry, The Marketing BlogPublished: 16 September 2026 The latest Sydney Sweeney advert promotes Novig, a US sports prediction market. Called Just Sports, the provocative ad shows the actor partly covered by sports equipment while repeating its core message: