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Bringing your customer communications into the 21st Century … White Paper

by on May 11, 2017

When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey.

These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels have been owned by marketing and the digital teams. Rarely does the customer voice and the customer’s experience get incorporated into their design and delivery.


TribeCX creates a global community to support ‘CXO’

TribeCX creates a global community to support ‘CXO’

by on December 14, 2016

TribeCX is launching an online community of leading practitioners to provide best practice advice in customer experience. The TribeCX community is committed to developing global CX standards, and support the future development of CX functions around the world with sector specific insight, benchmarking tools and shared learning.

The issue of Customer Experience has become a primary focus in boardrooms. Earlier this year, Temkin Group found that a modest increase in customer experience can generate an average of USD823 million in additional revenue, over three years, for a USD1 billion company.

Customers are purchasing more from these companies, they try more of the their new offerings and are likely to forgive if a mistake is made during the experience