consumer trial and awareness
Hotcow is a multi-award winning Experiential Marketing agency. They write .. An article in this weeks Grocer entitled ‘Counter culture: Inside shopping demographics’ sparked a number of conversations in the office today.
The article primarily discusses the myth many of us hold true about different demographics – e.g. Older people are not so comfortable with the internet and the very young are connected 24/7 and use the world wide web to satisfy their various needs.The reality is actually quite the opposite.