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The Silver Surfing Elephant – How the internet is transforming our grocery habits / Hotcow

by on April 9, 2013

Hotcow is a multi-award winning Experiential Marketing agency. They write .. An article in this weeks Grocer entitled ‘Counter culture: Inside shopping demographics’ sparked a number of conversations in the office today.

The article primarily discusses the myth many of us hold true about different demographics – e.g. Older people are not so comfortable with the internet and the very young are connected 24/7 and use the world wide web to satisfy their various needs.

The reality is actually quite the opposite.