It’s possible to be opportunistic and monetise data tactically, but to be a long-term winner brands must embrace ‘data monetisation by design’. A practical, structured plan should be followed to deliver that vision, blending short-term wins with long-term strategies to create significant, sustainable revenue streams.
More information can be found in the white paper ‘Data Monetisation by Design’, available at www.acxiom.co.uk
By Jed Mole, European Marketing Director, Acxiom
While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and flat-rate pensions, the effects of the cut to a state handout that has until now been taken for granted by all UK families will be felt for some time – not least by some household brands.
More than 1.1 million households with an individual income of over £50,000 a year are facing reductions in their Child Benefit, with the initiative reportedly set to save the Government and taxpayers more than £1.5bn over the next year.
Will Corry's insight ...Three-children households have almost £470 less to spend each month than one-child households before the benefit cuts are factored in [more…]
Challenges ahead for brands as bigger families deal with Child Benefit axe
— AcxiomUK (@AcxiomUK) January 7, 2013