The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year.
Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually 100% fraud-free.
Mobile shopping innovator Shopitize (www.shopitize.com) says the misredemption and malredemption of paper coupons is costing retailers and brands £150 million each year but will become less and less of a problem in the UK as mobile couponing takes hold of the shopping market.
Debbie Grant, a fully qualified lawyer, joins the team as Legal Manager. Debbie began her legal career over ten years ago at leading media law firm Clintons before moving to Charles Russell where she specialised in contracts and property.
Her role is to support the Terms & Conditions team and oversee Knowledge Development – keeping us up to date with the latest developments in laws and regulations surrounding promotions and marketing. She has a keen interest in data protection and will be running our forthcoming ‘In the Know’ Breakfast Briefings, the first two topics will be Marketing to Children and Preparing for new General Data Protection Regulations. [more…]
The US Federal Trade Commission has written to ninety celebrity ‘Influencers’ warning them not to use their fame and extensive social media followings to promote brands without indicating that it is a paid for or sponsored post – usually via the #ad or #spon hashtags.
Although the FTC did not disclose which celebrities received the warnings it is thought that they include Kim, Khloe and Kourtney Kardashian, Rihanna, Victoria Beckham, Vanessa Hudgens and Lindsay Lohan who were all the subject of a complaint lodged by consumer watchdog Public Citizen regarding non-compliance with disclosure rules. http://www.promoveritas.com/[more…]
I'm writing you this letter to tell you that I'm leaving you for good. I've been a good woman to you for seven years and I have nothing to show for it. These last two weeks have been hell. Your boss called to tell me that you had quit your job today and that was the last straw.
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]