Polaris Venture Partners
by Will Corry on March 22, 2013
Quantcast Introduces Cross-Platform Measurement with Measure for Apps
The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature of everyday life; in fact it is projected that by the end of 2013 the number of mobile devices will exceed the number of people on earth and close to two million apps will be available across the Apple App Store and Google Play.
Accurate measurement across all platforms is crucial for publishers and developers to effectively gain insight into and monetize their audiences. Quantcast Measure for Apps