FMCG Research / “Grocery shopping and the Internet go together like bread and butter for three-quarters of Brits”
by Will Corry on November 18, 2012
Nielsen UK head of retailer insight Mike Watkins: "Grocery shopping and the Internet go together like bread and butter for three-quarters of Brits.
It shows just how aware supermarkets and brands need to be about how it impacts their bottom line – not just in what products people buy, but the prices they pay and where they get them from.Three-quarters of UK consumers use the Internet for grocery shopping
- Groceries are the third most popular category bought online, after travel and books
- Almost half of all UK consumers look for grocery shopping deals online