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“Businesses continue to invest in newer, innovative types of gift card schemes”

by on February 13, 2012

 

Strong corporate sector continuing to drive growth of UK gift card & voucher industry, new report reveals

[more…]

“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]

Dawn McGruer asks about social media marketing preparedness

by on February 13, 2012

Social computing is not a fad.

Nor is it something that will pass you or your company by.

http://goo.gl/HTZ61

[more…]

British weather : “Four seasons and a temperate climate is attractive”

by on February 13, 2012

British weather is often seen as a drawback but a marketing campaign is hoping to use the nation's favourite talking point to attract foreigners.

So can Britain's weather really boost tourism? http://goo.gl/qJK5Z

[more…]

Why Psychology is important to music…

by on February 13, 2012

 

 My name is Dr Vicky Williamson and I am an academic music psychologist and Immedia’s Scientific Advisor. One question that might be on your mind is what can science bring to music strategy? [more…]

How would you sell Bristol to the world?

by on February 12, 2012

A bid to create a marketing scheme to sell Bristol to the world is moving ahead.

The task force charged with developing the marketing approach plans to start an online survey soon to find out what residents think about their hometown.

[more…]

Campers could be welcomed at Windsor Great Park during the Olympic Games

by on February 12, 2012

One thousand campers could be welcomed at Windsor Great Park during the Olympic Games.

The Crown Estate has signed an agreement with The Camping and Caravanning Club to operate a Windsor Great Park campsite from Friday, July 20 to Thursday, August 16 and 286 tent pitches are being made available. [more…]

“Firmly on the global tourism map” Susie McCullough, NI Tourist Board

by on February 12, 2012

2012 is Northern Ireland’s year "to shine and emerge as an international must-see tourism destination", according to Susie McCullough, Director of Marketing and Events of the Northern Ireland Tourist Board.

Speaking at a NITB briefing event to update on its ‘ni2012: Our Time Our Place’ campaign, Ms McCullough urged everyone to play their part in making this a year to remember for Northern Ireland.

[more…]

New website for Kempton Park Racecourse from Kindred Agency

by on February 10, 2012

 Kempton Park Racecourse have announced the launch of a revamped company website. www.kempton.co.uk

[more…]

“A local currency increases the likelihood that money spent in Bristol stays in Bristol”

by on February 7, 2012

Here's a new idea...The Bristol Pound is a secure local currency designed to support Bristol’s independent businesses, strengthen the local economy, keep our high streets [more…]