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Microsoft Advertising announces it is starting to sell Skype advertising on PCs and Mobile

by on February 15, 2012

Advertising on Skype will offer UK brands access to a digital communications platform that has huge global reach and supports large-format, interactive ads.

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Top UK Local-Business Directories (AKA Citation Sources)

by on February 15, 2012

I came across this US site which after complaining that we in the UK 'may drive on the wrong side of the road and confuse beer with cocoa (only one of which should be served warm!)' merrily went on to list UK local-search citation sources. 

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7 Steps for creating an integrated social media strategy

by on February 15, 2012

 (TFM&A) is the UK industry's largest and longest running event, delivering superior content, solutions and networking to enhance your multi-channel marketing & advertising strategy.

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550 social media experts covering 35 markets / Social@Ogilvy is born

by on February 13, 2012

Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations. http://goo.gl/JRTdF [more…]

“Businesses continue to invest in newer, innovative types of gift card schemes”

by on February 13, 2012

 

Strong corporate sector continuing to drive growth of UK gift card & voucher industry, new report reveals

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“There is a better way for Britain to blow £25 million on marketing”

by on February 13, 2012

David Tarsh takes the government to task for missing the point on welcoming visitors. Tarsh is managing director of Tarsh Consulting.

Jeremy Hunt, Secretary of State for Culture Media and Sport, officially launched VisitBritain's GREAT image campaign last week.

How I would love to say that the campaign is GREAT. But the best one can say is that as an advertising campaign, bits are GREAT but there is a better way for Britain to blow £25 million on marketing. [more…]

Dawn McGruer asks about social media marketing preparedness

by on February 13, 2012

Social computing is not a fad.

Nor is it something that will pass you or your company by.

http://goo.gl/HTZ61

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British weather : “Four seasons and a temperate climate is attractive”

by on February 13, 2012

British weather is often seen as a drawback but a marketing campaign is hoping to use the nation's favourite talking point to attract foreigners.

So can Britain's weather really boost tourism? http://goo.gl/qJK5Z

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Why Psychology is important to music…

by on February 13, 2012

 

 My name is Dr Vicky Williamson and I am an academic music psychologist and Immedia’s Scientific Advisor. One question that might be on your mind is what can science bring to music strategy? [more…]

How would you sell Bristol to the world?

by on February 12, 2012

A bid to create a marketing scheme to sell Bristol to the world is moving ahead.

The task force charged with developing the marketing approach plans to start an online survey soon to find out what residents think about their hometown.

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