Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. by Shira Ovide In 2010, Steve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the rule book for what […]
Mobile Ads: Coupons, pitches tied to smartphone search get a yes; Don’t ‘spray and pray’ Read More »
UK occasionwear retailer Coast has appointed Jayne O’Keeffe into the newly created role of marketing and e-commerce director. O’Keeffe joins the Aurora Fashions-owned company from Marks and Spencer, where she was head of brands. She will be responsible for working with
Jayne O’Keefe, formerly of M&S, joins occasionwear retailer in newly created role. Read More »
Edible human limbs – and heads – go on sale at pop-up butchery in gruesome Resident Evil PR stunt Rich Leigh who is an account director at 10 Yetis PR Agency writes .. Capcom has opened Wesker & Son, a
Human butchery – J’avo caught human thigh steaks’ – Gruesome Resident Evil PR stunt Read More »
UBM Live has announced that International Confex and Live Experience Event Manager, James Samuel will take on a new role as Group Event Manager for the venues and leisure exhibitions. This position will see Samuel manage Leisure Industry Week in
New group event managers for UBM Live – Adrian Newton, James Samuel and Kevin Pearce Read More »
In this preview of Internet Retailing 2012 (IR 2012), to be held in London on October 9, we have the latest in a series of interviews with speakers at the conference. Walter Blackwood, director of group logistics at Mothercare, is
Cafédirect, one of the UK’s fastest growing coffee brands, has rebranded its entire range of tea, coffee and cocoa packaging to drive consumer demand. In addition, all digital channels and POS have been completely redesigned to bring the new look
Video : ‘Made the Small Way’ – conveys the Cafédirect point of difference Read More »
Professor Wolfgang Henseler, Google’s renowned consultant on natural interface design and creative director at SENSORY-MINDS to keynote at this year’s conference Rising Media and SiteTuners, producers of the Conversion Conference, today confirmed that Professor Wolfgang Henseler will be a keynote
dock10 have now produced more than 700 shows for Channel 4, Sky 1 and BBC. So, for them to commission Touch2View to provide a range of Giant iTabs – Giant Interactive Tablets – for their launch event at MediaCityUK was
Move over mulled wine. Britain’s got a thing for gin this Christmas and Martin Miller’s has created the perfect gift for discerning juniper loving drinkers. With Mad Men, James Bond and The Great Gatsby fuelling the premium gin revival*, the
Give your gifts some ginspiration this Christmas Read More »
Trewithen Dairy, the third largest milk buyer in Cornwall, recently released its new brand to local consumers and businesses at the Royal Cornwall Show and in the process earned itself a new world record using the unique skills of high
Trewithen Dairy is already milking the rewards of major new look Read More »
