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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Hands up if you hate your bank / Contagious article by Patrick Jeffrey

by on April 9, 2014

Contextual Integration – which looks at how brands are using location, time and personal preference data to move from planning in media silos to creating contextually relevant communications – will be one of their key themes at Now / Next / Why. For more information on this annual Contagious trends conference, and for tickets, click here for London and here for New York.

Hands up if you hate your bank.

The chances are, if you’re under the age of 30, you’ll have one arm in the air right now. A recent survey from Scratch, an in-house unit of broadcaster Viacom, found that Millennials really don’t like banks. A whopping 73% of the 10,000 people interviewed in the Millennial Disruption Index said that they’d be more excited about a new financial offering from a tech company than from their existing bank. More worryingly – for banks, at least – is that nearly half of all respondents are counting on companies like Google, Amazon and Square to overhaul the way that banks work, with 33% believing they won’t need a bank at all in the near future. [more…]