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New Research : UK firms freeze marketing spend

by Will Corry on October 19, 2017

British companies froze their marketing budgets during the third quarter amid rising uncertainties about the economy as the UK looks to exit the European Union, a survey showed last Wednesday.

The IPA Bellwether report showed that near 70 percent of its survey panel recorded no change in marketing budget since the second quarter. Rising inflation - driven largely by the pound's fall since last year's vote to leave the European Union - has squeezed household incomes, causing broader economic growth to slow.

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Better marketing – in just a few minutes every day  /  Brian Honigman

Better marketing – in just a few minutes every day / Brian Honigman

by Will Corry on October 10, 2017

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.

Over just the last month I've connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business.

I was really surprised. One is a freelance writer, another owns a PR agency and the third runs a software firm. Each is successful but all of them cited a lack of time as the main reason why they weren’t doing any marketing. They aren’t alone.

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Blunders : Dove regrets its ‘racist’ Facebook advert

by Will Corry on October 8, 2017

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Addison Lee appoint agenda21 Digital to help with UK expansion

Addison Lee appoint agenda21 Digital to help with UK expansion

by Will Corry on October 7, 2017

agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK.

Effective immediately, agenda21 Digital has become Addison Lee’s retained agency to oversee all aspects of Addison Lee’s digital footprint. Addison Lee is the world’s largest managed car operation, providing a premium service through its’ fleet of 5,000 vehicles.

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Testing : Is ketchup healthy?

by Will Corry on October 3, 2017

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Not all research needs to come with an eye-watering price tag

by Will Corry on September 30, 2017

Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not all research needs to come with an eye-watering price tag.

Marketing Week explores six ways marketers can make the money work harder when it comes to exploring the market, without sacrificing quality.  [more…]

5 marketing tricks we can learn from online casinos

5 marketing tricks we can learn from online casinos

by Will Corry on September 29, 2017

Did you know that tens of billions of dollars are spent annually on gambling online?

While that includes both sports betting and real money casino games, it’s safe to say a fair percentage of that is spent on slots, scratchcards, roulette, and other casino games.  What does this tell us? That online casino marketers are experts at getting people to part with their money - which is the aim of every business, truth be told.

Through years of working in this industry, we have come to learn some of the ways they do it. The tactics are applicable to many other businesses, too, so whatever it is you’re selling, you can apply some of these marketing tactics used by the top online casinos.

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Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

by Clare on September 26, 2017

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.

Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,

Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.

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Mocking Tesco’s new ads : ‘You know that pony you always wanted’

by Will Corry on September 26, 2017

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B2B Marketers : Run your article as a sponsored story in theMarketingblog – at a really low cost

B2B Marketers : Run your article as a sponsored story in theMarketingblog – at a really low cost

by Will Corry on September 14, 2017

We can run your article as a sponsored story in theMarketingblog - at a really low cost and with extra social reach including nearly 20,000 targeted Twitter followers.

New >> Watch the Video Summary

Here are some articles we created recently. Our clients were delighted with the results. Have a quick look at how your material could be presented.

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