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What you need to know about marketing to Human Resources Officers

What you need to know about marketing to Human Resources Officers

by on June 26, 2019

Would human resources officers be the ideal customers for your products or services?

This brief guide will introduce you to some of the most important things you need to know about marketing to HR professionals.

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How to market your dental practice

How to market your dental practice

by on June 25, 2019

Being a good dentist is not enough to attract patients to your dental practice. For that to be the case, you need to market your business.

Doing so will help you to bring in fresh customers, and it could even strengthen the connections that you have with the customers that you currently treat. Quite simply, advertising your company is vital if you want to see it thrive… especially in the competitive healthcare market.

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Gemma Greaves launches brand refresh for the Marketing Society

Gemma Greaves launches brand refresh for the Marketing Society

by on June 7, 2019

Bravo on celebrating their 60th birthday with a vibrant brand refresh (great work from Bloom).

Clarity of purpose ‘empowering brave leaders’ and a fresh contemporary look built around the greater informality and the conversations they enable. All celebrated with a great party, of course. Happy birthday and bravo and team!

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If sex sells, why are many marketers shy of using it? – a tweet special

If sex sells, why are many marketers shy of using it? – a tweet special

by on May 14, 2019

  • Sex sells - Channel 4 to air sex shop family business doc - Prolific London

  • If sex sells, why are many marketers shy of using it well? - Campaign Asia-Pacific

  • Does sex really sell? A look at the neuroscience behind innuendo

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Marketing planning : how to get rid of Excel

Marketing planning : how to get rid of Excel

by on May 5, 2019

Many marketers still use Excel or other spreadsheets and organisational resources for their marketing planning.

The organisation of marketing planning often takes more time than marketing planning itself. It may seem like a complicated statement, but it is also a harsh reality.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

by on April 24, 2019

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

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Marketing a miniature golf courses business | Top 5 Tips

Marketing a miniature golf courses business | Top 5 Tips

by on April 23, 2019

The right marketing plan is what small and medium miniature golf courses need to compete with bigger competitors.

They can even go ahead to outperform them in terms of winning fun seeking people over and sales. Every business needs a good marketing plan to thrive.

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New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

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What does working in marketing in 2019 look like?

What does working in marketing in 2019 look like?

by on April 19, 2019

While some industries constantly throw out old methods to be replaced with the new, marketing is one of those industries that blends both old and contemporary methods together.

Nowadays, marketing is learning to embrace the progress technology has made in terms of how information is published while holding on to some of the older, more traditional methods that still work to this day.

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