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The problem of influencer marketing fraud – and how to combat it

The problem of influencer marketing fraud – and how to combat it

by on November 27, 2019

The term ‘influencer’ is on the lips of many people in the marketing world at the moment.

An influencer is a person who is able to leverage their online presence to get their followers to perform specific actions, such as buying products or taking out services.

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Boost your marketing by mixing 4 paid and organic methods

Boost your marketing by mixing 4 paid and organic methods

by on November 20, 2019

If you were thinking of opening a new restaurant, chances are that although you might specialise in one type of cuisine, you would offer customers several different dishes.

And variety is as much the spice of life when it comes to digital marketing as it is for cashing in from mouth-watering food.

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Tips on how to market your T shirt printing brand

Tips on how to market your T shirt printing brand

by on November 19, 2019

The world is full of entrepreneurs and it’s easy to see why.

With over 600,000 business starting each year, any many of those not seeing year two, it is essential to have a well thought out marketing strategy to ensure your clothing business doesn’t fall short of the first hurdle.

Here are our tips on how to market your new business.

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“Good artists copy…great artists steal”

“Good artists copy…great artists steal”

by on October 28, 2019

It’s a cliche quote and many people use it, but when Steve Jobs said:

“Good artists copy...great artists steal.”

We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.

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How to keep your marketing agency thriving through a difficult time

How to keep your marketing agency thriving through a difficult time

by on October 21, 2019

From large-scale, , every business is vulnerable to the possibility of declining revenue and a shortage of clients.

If your agency is experiencing a difficult time, it’s important that you try and stop the landslide in its tracks; losing clients or employees during a tricky time could be devastating for your business.

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Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

by on October 19, 2019

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.

The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.

For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk

 

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5 ways to evaluate success of your marketing campaigns

5 ways to evaluate success of your marketing campaigns

by on October 9, 2019

Several factors impact the success of your marketing campaigns.

It helps to study a digital marketing course, such as those available at GetSmarter, to equip yourself with relevant knowledge and skills.

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Basic marketing : 5 super simple ways to market your business

Basic marketing : 5 super simple ways to market your business

by on October 1, 2019

Marketing your business doesn't have to cost a fortune. Keep reading for basic marketing: 5 super simple ways to market your business.

Launching a new business is an exciting time for every business owner. But once the initial thrill has passed, it's time to find customers and market your business.

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Affiliate marketing : More than 130+ affiliate programs + more high paying ones

Affiliate marketing : More than 130+ affiliate programs + more high paying ones

by on September 26, 2019

Affiliate marketing is becoming very popular among people looking to make money online.

This popularity could be due to some of its wonderful benefits, such as easy commission, freedom of working anywhere and anytime, financial freedom, and more.

However, to reap these benefits, you need to sign up with the right affiliate program. Failure to do so can bring about frustration

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DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

by on September 23, 2019

DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.

The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.

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