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Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

by on October 18, 2018

Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.

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What HR can learn from marketing

What HR can learn from marketing

by on October 17, 2018

For businesses of all sizes and in many different industries, HR and marketing are two crucial arms but not often ones which are intertwined.

Despite this, there is actually a great deal that HR can learn from marketing which could have a significant impact on the success of the business in the long run.  In order for a business to be profitable it will need to focus on customer satisfaction and employee effectiveness and this is where HR can learn from marketing.

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How SEO can become your business’s greatest marketing tool

How SEO can become your business’s greatest marketing tool

by on October 17, 2018

Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.

After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice.  [more…]

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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“How to effectively market your maritime business” … special article

“How to effectively market your maritime business” … special article

by on September 25, 2018

The British maritime industry is believed to add over £37bn to the UK economy, and this means that there’s plenty of jostling for position among the businesses that constitute the sector.

In order to get ahead and become a leading name in the maritime industry, though, it’s important to invest in marketing: if you don’t do this, then you’re likely to find yourself falling behind.

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Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

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The most lucrative sectors for online affiliate marketing

The most lucrative sectors for online affiliate marketing

by on September 23, 2018

The online world has led to different, innovative business models, to help bloggers and other website owners transform their online traffic to a sustainable income.

One of the most popular business models is affiliate marketing, where the affiliate company rewards a publisher of a blog, a website or another online endeavor for each visitor or customer that they send them. The publisher is rewarded for promoting the products or services of the affiliate company.

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Online marketing trends that are huge this year .. exclusive

Online marketing trends that are huge this year .. exclusive

by on September 7, 2018

Online marketing has taken the world by storm in recent years. With such a fast-moving scene, things don't stay the same for long. You might question how you even managed before Facebook or Twitter.

But remember, even the top platforms are relatively new, and changing all the time. What sets the standard one year doesn't tend to remain for long.

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How marketing strategies are influenced by digital tech

How marketing strategies are influenced by digital tech

by on September 5, 2018

Most areas of business have in some way been influenced by digital tech and marketing is no different.

While traditional marketing strategies, which often involved commercials on television and radio or in print in newspapers and magazines, served industries very well, the digital age is taking over.

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