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This new data will make you rethink how you write headlines

by Will Corry on August 12, 2017

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New : Tender writing for contracts

by Will Corry on August 11, 2017

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The 5 most common homepage pitfalls and how to avoid them . .. Whitepaper download

by Will Corry on August 9, 2017

In this white paper, you’ll discover:

  • User commentary on good and bad homepages (some comments are downright hilarious!)
  • The 5 most common homepage pitfalls and how to avoid them.
  • How your homepage stacks up against competitors. Take the 5 Second Test!

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YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by Andy Brown on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

Are you planning to run a promotion for the FIFA World Cup hosted by Russia? … PromoVeritas

by Will Corry on July 31, 2017

With next year’s FIFA World Cup hosted by Russia gradually looming, are you planning to run a promotion in Russia and do you know the correct rules?

Despite being the 21st tournament this is the first time in history that a World Cup is going to be located in Eastern Europe, therefore this it’s a great and unique opportunity to run promotions in this region that capture the excitement that only the biggest single-sporting competition on the planet creates every four years.

Contact PromoVeritas at info@promoveritas.com or call +44 203 325 6000.

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Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

by Will Corry on July 28, 2017

Andrew Watts, Founding Partner at KHWS, the Brand Commerce agency

Retail is not shy of technology. Its adoption is often a necessity. However, whether it’s e-commerce platforms, back office inventory or mobile apps and optimisation, getting to grips with how to make technology work best and achieve good ROI in the retail space is no mean feat.

Digital is driving constant change in consumer behaviour, and coupled with a decline in retail footfall and spending, retailers are turning to disruptive technology such as VR and AR to keep pace with the change.

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by Will Corry on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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In every shape and size: Gadgets for everyone

In every shape and size: Gadgets for everyone

by Will Corry on July 20, 2017

Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.

Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?

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Why matchmaking is the best way to increase sales

Why matchmaking is the best way to increase sales

by Contributing Editor on July 17, 2017

Stuart Galvin, business director, smp

Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category.

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