Get in Touch

Marketing

Who achieved a big 20% uplift in sales?

by on December 4, 2017

[more…]

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

by on November 29, 2017

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

[more…]

Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

by on November 22, 2017

Latest :  LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.

Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands.  For more information, visit LiveRamp.co.uk

[more…]

10 Marketing Blunders : Electrolux, Coors, Clairol,Colgate and six others

by on November 2, 2017

1. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

2. Coors put its slogan, "Turn It Loose," into Spanish where its translation was read as "Suffer From Diarrhea."

3. Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick."

[more…]

Which email marketing software should you use? .. Great comparison chart

by on October 26, 2017

[more…]

New White Paper : The world of marketing has changed. Has the CMO?

by on October 25, 2017

[more…]

New Research : UK firms freeze marketing spend

by on October 19, 2017

British companies froze their marketing budgets during the third quarter amid rising uncertainties about the economy as the UK looks to exit the European Union, a survey showed last Wednesday.

The IPA Bellwether report showed that near 70 percent of its survey panel recorded no change in marketing budget since the second quarter. Rising inflation - driven largely by the pound's fall since last year's vote to leave the European Union - has squeezed household incomes, causing broader economic growth to slow.

[more…]

Better marketing – in just a few minutes every day  /  Brian Honigman

Better marketing – in just a few minutes every day / Brian Honigman

by on October 10, 2017

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.

Over just the last month I've connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business.

I was really surprised. One is a freelance writer, another owns a PR agency and the third runs a software firm. Each is successful but all of them cited a lack of time as the main reason why they weren’t doing any marketing. They aren’t alone.

[more…]

Blunders : Dove regrets its ‘racist’ Facebook advert

by on October 8, 2017

[more…]