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7 things to consider when starting your own marketing or tech company

7 things to consider when starting your own marketing or tech company

by on August 15, 2019

Having a good idea is the first step to building your own company in tech or marketing. Here are other things to consider when starting your own tech company.

Are you an entrepreneur looking to make for yourself in whatever field you specialize in? Do you want your business to focus on marketing, technology, or a combination of the two?

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Marketing your business: 4 ways the web can help

Marketing your business: 4 ways the web can help

by on July 31, 2019

If you constantly find yourself coming up short of your marketing targets, then it’s probably time you sought some advertising assistance.

Rest assured, the internet is more than capable of aiding you in your bid to promote your business. All you need to do is embrace the usage of its many facets and, more importantly, use them correctly.

Doing the opposite and using them incorrectly could end up doing more harm to your online presence and brand than good.

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What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

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Should you consider buying online marketing training to improve your company’s SEO?

Should you consider buying online marketing training to improve your company’s SEO?

by on July 7, 2019

Search Engine Optimisation or SEO is a way for a company to increase their presence online and hence the traffic or visitors to their site.

When a person makes an online search, they are presented with results from the search engine and if a person is searching for your product or service, it would be profitable for your business if you were to appear within the first few results that the search engine provides.

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Studying for an MBA Vs. a Masters in Marketing

Studying for an MBA Vs. a Masters in Marketing

by on July 4, 2019

When studying for an online MBA, a student learns a broad range of subjects for applicability to business.

They are mostly oriented around business administration, management, finance and to some degree, marketing too.

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7 helpful tips for designing effective business flyers

7 helpful tips for designing effective business flyers

by on July 1, 2019

Business flyers are a great way of catching the eye of potential customers.

Here are some helpful tips for effective business flyer design.

When you want to share information with potential customers and the community around you, business flyers can be an effective way of spreading the message.

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What you need to know about marketing to Human Resources Officers

What you need to know about marketing to Human Resources Officers

by on June 26, 2019

Would human resources officers be the ideal customers for your products or services?

This brief guide will introduce you to some of the most important things you need to know about marketing to HR professionals.

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How to market your dental practice

How to market your dental practice

by on June 25, 2019

Being a good dentist is not enough to attract patients to your dental practice. For that to be the case, you need to market your business.

Doing so will help you to bring in fresh customers, and it could even strengthen the connections that you have with the customers that you currently treat. Quite simply, advertising your company is vital if you want to see it thrive… especially in the competitive healthcare market.

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Gemma Greaves launches brand refresh for the Marketing Society

Gemma Greaves launches brand refresh for the Marketing Society

by on June 7, 2019

Bravo on celebrating their 60th birthday with a vibrant brand refresh (great work from Bloom).

Clarity of purpose ‘empowering brave leaders’ and a fresh contemporary look built around the greater informality and the conversations they enable. All celebrated with a great party, of course. Happy birthday and bravo and team!

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