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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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Defining and implementing green marketing practices

Defining and implementing green marketing practices

by on November 28, 2018

In the world of marketing, the concept of sustainability is just starting to gain traction. While there are a lot of green marketing techniques out there, most business owners are not really aware of them.

I even had a friend who works in finance guess that the term 'green marketing' referred to the money that could be made by businesses that employed sustainable practices. Even though that sounds plausible, it isn't what green marketing is all about.

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5 essentials you need for a better marketing campaign

5 essentials you need for a better marketing campaign

by on November 28, 2018

A good marketing campaign can transform a business.

There are some very basic yet essential steps that you need to follow in order to get the best  campaign possible, but these are not rocket science.

If you’re concerned about your current strategy, then you're certainly not alone.

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New Report : UK pensioners face marketing blackout from utilities providers

New Report : UK pensioners face marketing blackout from utilities providers

by on November 20, 2018

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.

Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.

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What is PPC and how it can improve your online business results? 

What is PPC and how it can improve your online business results? 

by on November 19, 2018

If you are one of those that want to start or already have an online business, then this article will definitely be useful for you.

No matter what kind of business you want to get in, you will need to deal with online marketing.

The online world has innovated the way people and companies advertise online, so it's absolutely essential that you'll have a deep understanding of how things function.

Today we will talk about Pay-Per-Click (PPC) and how it can influence the future of your online business.      

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A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

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Amazon FBA Best Online Marketing Business Opportunity: How startups can earn more

Amazon FBA Best Online Marketing Business Opportunity: How startups can earn more

by on November 9, 2018

Amazon FBA is currently the hottest system to speed up the growth of your startup business. FBA stands for Fulfillment By Amazon. In a nutshell, you can earn by finding a viable product to sell on Amazon.

You source a supplier for that product, you ship your inventory to an Amazon Fulfillment Center, and then you let Amazon take care of packing, fulfilling, and shipping your products for you.

As a startup business, how can you possibly earn more with Amazon FBA?   More Start Up Articles HERE >>>

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B2B Marketers : Why it’s easier to succeed with content than you might think

B2B Marketers : Why it’s easier to succeed with content than you might think

by on November 2, 2018

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Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

by on October 29, 2018

MadeBrave uses giant ‘toy’ to drive change in customer perception

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.

MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.

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