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Matthew Falk

Yeo Valley turns to mobile coupons to grow appeal / Shopitize

by on May 16, 2013


Yeo Valley is to ramp up the use of mobile couponing in its marketing activity and use the data gleaned from the tool to better target younger consumers.

Yeo Valley is hoping insights from its mobile couponing activity can help it to create more targeted promotions.


News Alert: Yeo Valley targets savvy smartphone shoppers / Shopitize

by on April 23, 2013

The UK’s favourite family dairy teams-up with mobile rewards firm Shopitize to offer consumers exclusive organic deals and gain deep insight into their shopping behaviour

Favourite family dairy Yeo Valley has today jumped onto the fast-developing Shopitize ( mobile rewards platform to offer Britain’s savvy smartphone shoppers exclusive deals on its in-store ranges of home-grown organic products.

By teaming with Shopitize to offer rewards on whole, semi-skimmed or skimmed milk, butter, sour cream, Creme Fraiche and Natural Probiotic Yogurt, Yeo Valley aims to build greater brand awareness with a new wave of shoppers and also gain fast and actionable insights into their buying behaviours at the checkout. The brand will then leverage that data as part of its forward multi-channel business strategy.