Protravel, the UK’s leading provider of travel rewards, incentives and prizes, has launched Protravel Holiday Credit, a new low-cost, high impact travel incentive that will get consumers talking.
By offering consumers the chance to make genuine savings off the cost of their next holiday Protravel Holiday Credit can positively influence their purchasing behaviour. Consumers simply collect credit with purchase, and unique credit codes are entered into a white label, ‘real time’ online portal in order to make a saving off a holiday.
This saving, combined with the price-match guarantee, means the discounts enjoyed by those who participate are both genuine and desirable.
adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995.
Formerly working as an independent consultant, McPherson has recently been instrumental in refreshing the adconnection brand. She’s helped to evolve its positioning to centre on ‘connected thinking and results’, uniquely combining intelligent and creative planning skills and techniques with data analytical, response and insight skills to deliver stronger brand engagement and sales.
McPherson’s appointment comes at a time when adconnection is growing and evolving around the huge changes in the media landscape. Developments include strengthening the online and data teams, following the recent appointment of Simon White from Rapp, and addressing the increasing need for device planning across different screens and the more sophisticated engagement planning across social and mobile growth.
Brands using Protravel to supply travel rewards, incentives and prizes for their consumer promotions and employee schemes can be confident that they comply fully with the new ATOL certificate regulations that come into force today, giving them and their prizewinners complete peace of mind.