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Momentum UK announces new rugby partnership / Peter Winterbottom.

by on August 2, 2013

Co-Creation agency Momentum Worldwide has announced a partnership between its UK operation, Momentum UK and Full Contact, a startup rugby consultancy spearheaded by ex England and Lions player Peter Winterbottom.

Momentum’s extensive sports marketing experience will be combined with Winterbottom’s understanding of the past, present and future of the Rugby industry. Integral to the collaboration is Winterbottom’s new role as Director of Rugby at Momentum Worldwide, a position created to harness his understanding of the sport in a business context to drive new sponsorship and investment solutions for Momentum’s clients.


New Protravel Holiday Credit gives genuine discounts on live holiday prices

by on July 31, 2013

Protravel, the UK’s leading provider of travel rewards, incentives and prizes, has launched Protravel Holiday Credit, a new low-cost, high impact travel incentive that will get consumers talking.

By offering consumers the chance to make genuine savings off the cost of their next holiday Protravel Holiday Credit can positively influence their purchasing behaviour. Consumers simply collect credit with purchase, and unique credit codes are entered into a white label, ‘real time’ online portal in order to make a saving off a holiday.

This saving, combined with the price-match guarantee, means the discounts enjoyed by those who participate are both genuine and desirable.


Movers & Groovers : Cathy McPherson joins leading media independent, adconnection, as director

by on February 5, 2013

adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995.

Formerly working as an independent consultant, McPherson has recently been instrumental in refreshing the adconnection brand. She’s helped to evolve its positioning to centre on ‘connected thinking and results’, uniquely combining intelligent and creative planning skills and techniques with data analytical, response and insight skills to deliver stronger brand engagement and sales.

McPherson’s appointment comes at a time when adconnection is growing and evolving around the huge changes in the media landscape. Developments include strengthening the online and data teams, following the recent appointment of Simon White from Rapp, and addressing the increasing need for device planning across different screens and the more sophisticated engagement planning across social and mobile growth.


Movers & Groovers : Simon White joins AdConnection

by on January 4, 2013

AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.


New ATOL certificate scheme comes into force today

by on October 2, 2012

Brands using Protravel to supply travel rewards, incentives and prizes for their consumer promotions and employee schemes can be confident that they comply fully with the new ATOL certificate regulations that come into force today, giving them and their prizewinners complete peace of mind.