Andy Mulcahy has a new job. Now Insight Editor at IMRG. Guy Melzack has a new job. ...
London, 9th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn). [more…]
The meerkats have fended off Vinnie Jones to claim top spot in the most-liked TV ads of 2012, as animals become increasingly effective at engaging with the British viewing public at the expense of celebrities.
CompareTheMarket’s meerkats were also the stars of the most-liked TV ad in 2010 but were beaten to first place last year by Aldi supermarket’s gin-loving pensioner. Price comparison brand CompareTheMarket is the only advertiser to appear in the annual top 10 creative TV spots in each of the last three years, whilst retailer John Lewis is the only one to appear twice.
Harvey the dog, a Thinkbox stalwart, will take centre stage in the campaign, which will be broadcast from May 1 on Channel 4, Sky Media, Turner Media Innovations and UKTV.