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Movers and Groovers : Barclay Simpson, Omnico Group, Chime Specialist Group, IMRG, ITN Productions

by on January 6, 2015

Movers and Groovers : 8 new appointments January 2015 - IMRG, OMD UK,Thinkbox,Barclay Simpson, Chime Specialist Group, ITN Productions,.Omnico Group

Andy Mulcahy has a new job. Now Insight Editor at IMRG. Guy Melzack has a new job. ...


UK adspend hits £17bn in 2012 – the first time since 2007

by on May 9, 2013

Growth of 2.7% forecast for 2013 and inflation-busting 5% in 2014

London, 9th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn). [more…]

Research : Mobile devices such as smartphones, tablets and laptops account for just 1.2% of total viewing

by on February 19, 2013

The future of media may be mobile but on-the-move television is still in its infancy accounting for three minutes of viewing a day, according to industry figures.

The average UK viewer watched four hours and four minutes of TV a day in 2012, the third consecutive year it topped the four-hour mark.

The proportion of television watched live continues to fall, reflecting the growth in popularity of digital television recorders such as Sky+, Freeview+ and Tivo on Virgin Media. [more…]

“Animals have replaced celebrities as the new stars of many of the nation’s favourite TV ads in 2012″ / Nielsen’s survey

by on December 29, 2012

Meerkats beat Vinnie Jones to most-liked TV ad of the year as animals continue replacing celebs in British public’s affections

The meerkats have fended off Vinnie Jones to claim top spot in the most-liked TV ads of 2012, as animals become increasingly effective at engaging with the British viewing public at the expense of celebrities.

CompareTheMarket’s meerkats were also the stars of the most-liked TV ad in 2010 but were beaten to first place last year by Aldi supermarket’s gin-loving pensioner. Price comparison brand CompareTheMarket is the only advertiser to appear in the annual top 10 creative TV spots in each of the last three years, whilst retailer John Lewis is the only one to appear twice.


Harvey the dog, a Thinkbox stalwart, will take centre stage in a new campaign

by on April 30, 2012

Thinkbox, the commercial TV marketing body, has unveiled its latest TV campaign, Harvey and Rabbit.

Harvey the dog, a Thinkbox stalwart, will take centre stage in the campaign, which will be broadcast from May 1 on Channel 4, Sky Media, Turner Media Innovations and UKTV.